{"id":23641,"date":"2025-10-06T10:52:54","date_gmt":"2025-10-06T08:52:54","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?post_type=cas-client&#038;p=23641"},"modified":"2025-12-10T13:13:18","modified_gmt":"2025-12-10T12:13:18","slug":"in-extenso","status":"publish","type":"cas-client","link":"https:\/\/fr.custplace.com\/business\/cas-client\/in-extenso\/","title":{"rendered":"Cas client ln Extenso"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A propos d\u2019In Extenso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Extenso est l\u2019un des leaders fran\u00e7ais de l\u2019expertise comptable et du conseil aux TPE\/PME. Avec <strong>280 agences<\/strong> et plus de <strong>7 300 collaborateurs<\/strong>, le groupe accompagne chaque jour entrepreneurs, artisans, professions lib\u00e9rales, associations et start-up dans leur gestion comptable, fiscale, sociale et juridique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 son maillage territorial unique, In Extenso r\u00e9alise pr\u00e8s de <strong>650 Millions \u20ac de Chiffre d\u2019Affaires<\/strong> et se positionne comme un partenaire de proximit\u00e9 au service du d\u00e9veloppement des entreprises partout en France.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/10\/inxtenso-banner-1024x312.png\" alt=\"in-extenso\" class=\"wp-image-23681\" style=\"width:900px\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Les enjeux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e9sent sur un march\u00e9 tr\u00e8s concurrentiel, <strong>In Extenso<\/strong>, devait renforcer sa <strong>visibilit\u00e9 locale<\/strong> et sa <strong>cr\u00e9dibilit\u00e9 en ligne<\/strong> pour attirer de nouveaux clients et talents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les principaux d\u00e9fis \u00e9taient :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd0d <strong>Se d\u00e9marquer dans le Local Pack Google<\/strong>, zone strat\u00e9gique qui concentre la majorit\u00e9 des clics<\/li>\n\n\n\n<li>\ud83c\udf1f <strong>Renforcer la confiance<\/strong> des prospects gr\u00e2ce \u00e0 des <strong>avis clients authentiques<\/strong><\/li>\n\n\n\n<li>\ud83d\udcbc <strong>Valoriser l\u2019exp\u00e9rience collaborateur<\/strong> pour <strong>attirer et fid\u00e9liser les talents<\/strong><\/li>\n\n\n\n<li>\ud83d\ude80 <strong>G\u00e9n\u00e9rer davantage de demandes entrantes<\/strong> sans d\u00e9pendre exclusivement de campagnes publicitaires co\u00fbteuses<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les objectifs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Extenso s\u2019est fix\u00e9 des objectifs clairs et mesurables :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Atteindre une <strong>pr\u00e9sence de plus de 90%<\/strong> dans les r\u00e9sultats locaux Google (Local Pack) sur les requ\u00eates d\u00e9couvertes, comme <em>\u201cexpert comptable Blois\u201d<\/em><\/li>\n\n\n\n<li>\ud83d\udcac Obtenir <strong>plusieurs avis clients par mois<\/strong> sur chaque fiche Google du r\u00e9seau<\/li>\n\n\n\n<li>\u2b50 Maintenir une <strong>note moyenne sup\u00e9rieure \u00e0 4,5\/5<\/strong> gr\u00e2ce \u00e0 une collecte r\u00e9guli\u00e8re<\/li>\n\n\n\n<li>\ud83d\udcc8 Convertir cette visibilit\u00e9 en <strong>nouveaux prospects qualifi\u00e9s<\/strong><\/li>\n\n\n\n<li>\ud83d\udcb0 <strong>Mesurer l\u2019impact direct<\/strong> sur le chiffre d\u2019affaires digital<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La solution Custplace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9pondre \u00e0 ces enjeux, In Extenso a d\u00e9ploy\u00e9 la <strong>plateforme Custplace<\/strong> sur l\u2019ensemble de son r\u00e9seau, avec un dispositif complet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83e\udde9 <strong>Collecte et diffusion d\u2019avis authentiques<\/strong> clients et collaborateurs sur toutes les agences (solution de Review Management)<\/li>\n\n\n\n<li>\ud83d\udccb Mise en place d\u2019<strong>enqu\u00eates de satisfaction \u00e0 chaud<\/strong> apr\u00e8s prestation (solution de Feedback Management)<\/li>\n\n\n\n<li>\ud83d\udccd <strong>Gestion centralis\u00e9e de la visibilit\u00e9 locale<\/strong>  : fiches Google Business Profile, Apple, Annuaires locaux et GPS (solution de Presence Management)<\/li>\n\n\n\n<li>\ud83e\udde0 <strong>Accompagnement et formation<\/strong> des \u00e9quipes internes pour homog\u00e9n\u00e9iser les bonnes pratiques<\/li>\n\n\n\n<li>\ud83d\udcca <strong>Reporting consolid\u00e9<\/strong> au niveau du si\u00e8ge pour un pilotage national<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La mise en \u0153uvre<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf10 <strong>D\u00e9ploiement sur 280 agences<\/strong> pour assurer une coh\u00e9rence et une visibilit\u00e9 homog\u00e8ne<\/li>\n\n\n\n<li>\ud83d\udcac <strong>Int\u00e9gration des avis authentiques<\/strong> sur le site <a href=\"https:\/\/www.inextenso.fr\">inextenso.fr<\/a> et sur chaque page agence (Store Locator)<\/li>\n\n\n\n<li>\ud83e\uddd1\u200d\ud83c\udfeb <strong>Sensibilisation des \u00e9quipes locales<\/strong> \u00e0 la e-r\u00e9putation et \u00e0 la r\u00e9activit\u00e9 dans les r\u00e9ponses<\/li>\n\n\n\n<li>\ud83d\udcc8 <strong>Suivi centralis\u00e9 des performances<\/strong> avec indicateurs consolid\u00e9s<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"897\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/10\/cp-inextenso-1024x897.jpg\" alt=\"\" class=\"wp-image-23704\" style=\"width:500px\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">On veut \u00eatre dans le top 3 Google mais sans donner d&rsquo;argent \u00e0 Google et pour \u00e7a, les avis clients sont un bon moyen de le faire. <br>Notre site a vu cette ann\u00e9e une am\u00e9lioration du CA entrant et a atteint + de 1,3 millions d&rsquo;euros.<br>\u2014<strong>Antoine De Riedmatten<\/strong><br>Pr\u00e9sident du Directoire chez In Extenso<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s un an de collaboration, les r\u00e9sultats sont au rendez-vous :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83e\udd47 <strong>92% de pr\u00e9sence dans le Local Pack Google<\/strong> (top 3 des r\u00e9sultats sur les recherches d\u00e9couvertes)<\/li>\n\n\n\n<li>\u2b50 <strong>4,7\/5 de moyenne<\/strong> sur Google, PagesJaunes, Custplace et Review.jobs<\/li>\n\n\n\n<li>\ud83d\udcc8 <strong>+42% de demandes entrantes<\/strong> via le digital<\/li>\n\n\n\n<li>\ud83d\udcb0 <strong>+40% de chiffre d\u2019affaires digital<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2021\" height=\"1411\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/10\/inextenso-resultat.png\" alt=\"in-extenso resultat sur google\" class=\"wp-image-23882\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En valorisant r\u00e9guli\u00e8rement les avis clients sur toutes les pages agences de notre site, nous renfor\u00e7ons la confiance des prospects et facilitons leur prise de contact. Ces actions strat\u00e9giques contribuent \u00e0 une dynamique commerciale forte, car m\u00eame si le trafic du site est rest\u00e9 stable sur le dernier exercice, les actions men\u00e9es ont permis une progression remarquable de 46 % des demandes entrantes !<br>\u2014 <strong>Anne-Laure du Grandlaunay<\/strong><br>Manager Marketing Op\u00e9rationnel<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Le Podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <strong>Custplace<\/strong>, <strong>In Extenso<\/strong> a su transformer la gestion des avis en <strong>levier strat\u00e9gique de croissance<\/strong>.<br><br>En combinant <strong>transparence, visibilit\u00e9 et engagement client<\/strong>, le r\u00e9seau renforce sa <strong>notori\u00e9t\u00e9 locale<\/strong> et son <strong>attractivit\u00e9<\/strong> aupr\u00e8s des clients et des talents.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"R\u00e9putation #04 :  Comment exister sur le digital sans d\u00e9pendre de Google\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rsu9BvkuK68?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"author":10,"featured_media":23754,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23641","cas-client","type-cas-client","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas client ln Extenso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/cas-client\/in-extenso\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas client ln Extenso\" \/>\n<meta property=\"og:description\" content=\"A propos d\u2019In Extenso In Extenso est l\u2019un des leaders fran\u00e7ais de l\u2019expertise comptable et du conseil aux TPE\/PME. 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