La Carac dispose d\u2019un r\u00e9seau de collaborateurs sur l\u2019ensemble du territoire qui, gr\u00e2ce \u00e0 leur expertise, conseillent et accompagnent les \u00e9pargnants dans la dur\u00e9e, face aux complexit\u00e9s du monde financier.
Fi\u00e8re de son histoire et de sa culture mutualiste, porteuse de valeurs telles que l\u2019engagement, la confiance, l\u2019ind\u00e9pendance et la transparence, la Carac se fait un devoir d\u2019\u00eatre \u00e0 la hauteur des attentes de ses adh\u00e9rents.<\/p>\n\n\n\n
![\"\"](\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/carac-website-1024x923.jpg\")
<\/figure>\n\n\n\nObjectifs du marketing digital<\/h3>\n\n\n\n
En r\u00e9ponse aux avis de la minorit\u00e9 bruyante (on s\u2019exprime plus facilement lorsque l\u2019on est insatisfait), l\u2019objectif est de solliciter la majorit\u00e9 silencieuse et ainsi pr\u00e9senter des avis repr\u00e9sentatifs de la satisfaction adh\u00e9rent.
Egalement, optimiser les avis et les notations sur :<\/p>\n\n\n\n
- \n
- le site avec l\u2019affichage des \u00e9toiles (rich snippet et seller ratings).<\/li>\n\n\n\n
- en t\u00eate des moteurs de recherche et notamment sur Google My Business.<\/li>\n<\/ul>\n\n\n\n
Le dispositif<\/h2>\n\n\n\n
Pour g\u00e9rer le projet, un comit\u00e9 de suivi transverse a \u00e9t\u00e9 mis en place, comprenant l\u2019\u00e9quipe Marketing, l\u2019\u00e9quipe Communication, le R\u00e9seau commercial ainsi qu\u2019un suivi aupr\u00e8s du service Juridique et service
R\u00e9clamation.<\/p>\n\n\n\n- \n
- <\/li>\n<\/ul>\n\n\n\n
Etape 1 :<\/strong> Le dispositif a \u00e9t\u00e9 lanc\u00e9 en juillet 2020 avec l\u2019envoi de sollicitations mails (contacts transmis par le R\u00e9seau commercial, issus d\u2019un rendez vous datant de moins de trois mois). Dans la mesure du possible, adh\u00e9rents de moins de 75 ans (+ de facilit\u00e9 avec le digital). Sollicitation d\u2019environ 2.000 adh\u00e9rents.<\/p>\n\n\n\n
Etape 2 :<\/strong> Par la suite, les envois ont \u00e9t\u00e9 activ\u00e9s mensuellement sur la base d\u2019un fichier fourni par les \u00e9quipes marketing (adh\u00e9rents ayant eu un rendez vous dans le mois \u00e9coul\u00e9 ou ayant effectu\u00e9 un versement sur leur garantie). Environ 500 adh\u00e9rents sollicit\u00e9s chaque mois.<\/p>\n\n\n\n
Evolutions et optimisations<\/strong> : Mise en place de la collecte d’avis d\u2019adh\u00e9rents \u00e0 la suite d\u2019un rendez-vous avec un conseiller (sollicitation via email et\/ou SMS post rendez-vous). Possibilit\u00e9 de notation par agence.<\/p>\n\n\n\n
Les r\u00e9sultats<\/h2>\n\n\n\n
R\u00e9sultats Marketing \/ e-r\u00e9putation<\/h3>\n\n\n\n
Entre juillet 2020 et avril 2021, la note est pass\u00e9e de 1,2 \u00e0 4\/5 soit une augmentation de 300% !<\/strong><\/p>\n\n\n
\n![\"\"](\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/rating-carac.png\")
<\/figure>\n<\/div>\n\n\nLe nombre d\u2019avis a tripl\u00e9 avec 700 avis sur la plateforme Custplace et Google My Business<\/strong> depuis le lancement des campagnes emails Custplace (toutes les vagues confondues).<\/p>\n\n\n\n
R\u00e9sultats R\u00e9f\u00e9rencement<\/h3>\n\n\n\n
En r\u00e9f\u00e9rencement naturel (SEO), les 1ers <\/strong>liens de pages de r\u00e9sultats sont contr\u00f4l\u00e9es par le site de de la Carac et int\u00e8grent l\u2019affichage des \u00e9toiles.<\/p>\n\n\n\n
Les avis sont simultan\u00e9ment diffus\u00e9s sur le site Carac et Custplace<\/p>\n\n\n\n
En r\u00e9f\u00e9rencement local (Local Search), les avis clients sont diffus\u00e9s sur Google My Business (partenariat strat\u00e9gique) ainsi que sur les PagesJaunes et permettent de mieux ma\u00eetriser l\u2019affichage des notations de chaque agence sur Google.<\/strong><\/p>\n\n\n\n
Les t\u00e9moignages<\/h2>\n\n\n\n
\n
Ce projet a \u00e9t\u00e9 un levier central pour l\u2019am\u00e9lioration de notre e-r\u00e9putation. Les avis refl\u00e8tent la satisfaction de nos adh\u00e9rents : facteur de confiance pour nos prospects, et de fiert\u00e9 pour nos collaborateurs<\/em><\/p>\nPascaline Mangin, Charg\u00e9e des relations presse et de l’animation des r\u00e9seaux sociaux.<\/cite><\/blockquote>\n\n\n\n
\n
Ce projet est un v\u00e9ritable levier pour diffuser une belle image de notre mutuelle et d\u00e9montrer notre proximit\u00e9\/r\u00e9activit\u00e9 avec nos adh\u00e9rents<\/p>\nMicka\u00ebl SUET, Responsable R\u00e9seau Commercial.<\/cite><\/blockquote>\n\n\n\n
\n
Recueillir l\u2019avis de nos adh\u00e9rents est indispensable pour nous permettre d\u2019am\u00e9liorer l\u2019exp\u00e9rience et la qualit\u00e9 des services que nous leur proposons<\/p>\nMyriam Souveton, Responsable Marketing et Digitalisation<\/cite><\/blockquote>\n\n\n\n
<\/p>\n","protected":false},"author":6,"featured_media":3265,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2830","cas-client","type-cas-client","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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- <\/li>\n<\/ul>\n\n\n\n