{"id":3060,"date":"2025-01-13T14:04:24","date_gmt":"2025-01-13T13:04:24","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?post_type=cas-client&#038;p=3060"},"modified":"2025-10-13T18:49:58","modified_gmt":"2025-10-13T16:49:58","slug":"optical-center","status":"publish","type":"cas-client","link":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/","title":{"rendered":"Cas client Optical Center"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Les objectifs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e9sentation de la marque<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis sa cr\u00e9ation en 1991, Optical Center propose des solutions visuelles et auditives adapt\u00e9es aux besoins et aux diff\u00e9rents moments de la vie. Plus de 2 millions de personnes ont \u00e9t\u00e9 s\u00e9duites par les offres et les services et sont fid\u00e8les \u00e0 Optical Center. Le r\u00e9seau conna\u00eet une forte expansion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectifs du marketing et attentes de l\u2019outil \u00ab avis clients \u00bb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">La satisfaction client est au c\u0153ur des pr\u00e9occupations de Optical Center.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019enseigne a souhait\u00e9 mettre en place :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un dispositif d\u2019\u00e9coute, de mesure et d\u2019am\u00e9lioration de la relation client<\/li>\n\n\n\n<li>Une gestion des avis publics et un contr\u00f4le de l\u2019e-r\u00e9putation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Par ailleurs, face \u00e0 l\u2019importance croissante des avis Google My Business dans le r\u00e9f\u00e9rencement local, Optical Center a souhait\u00e9 int\u00e9grer :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un dispositif local de collecte<\/li>\n\n\n\n<li>Une multidiffusion des avis magasins sur Google (et les principales plateformes)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La collecte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de prendre en compte le parcours clients d\u2019Optical Center, tout en int\u00e9grant les contraintes techniques (d\u00e9ploiement simple et n\u00e9cessitant peu de ressources), le dispositif a \u00e9t\u00e9 d\u00e9ploy\u00e9 en trois grandes \u00e9tapes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lancement de la collecte d\u2019avis pour la marque avec la sollicitation par email apr\u00e8s une commande.<\/li>\n\n\n\n<li>Par la suite, la mise en place de la collecte d\u2019avis magasins (incluant les avis marque) via des affiches en points de vente et l\u2019int\u00e9gration du formulaire dans l\u2019application mobile d\u2019Optical Center.<\/li>\n\n\n\n<li>Enfin, le dispositif a \u00e9t\u00e9 compl\u00e9t\u00e9 pour une activation automatique de collecte d\u2019avis produits via la r\u00e9cup\u00e9ration des donn\u00e9es par un webservice d\u00e9di\u00e9 (API).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La diffusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le dispositif de diffusion des avis a principalement \u00e9t\u00e9 ax\u00e9 sur la g\u00e9olocalisation et l\u2019am\u00e9lioration du r\u00e9f\u00e9rencement local avec :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La reprise automatique des avis collect\u00e9s par Custplace sur la note principale des fiches Google My Business correspondant \u00e0 chaque magasin. (Custplace ayant sign\u00e9 un partenariat de diffusion des avis avec Google).<\/li>\n\n\n\n<li>L\u2019int\u00e9gration des avis sur chaque page magasin du site optical-center.fr avec une notation par point de vente et l\u2019affichage d\u2019avis authentifi\u00e9s NF \u00abGestion des avis\u00bb<\/li>\n\n\n\n<li>La syndication des avis (diffusion synchronis\u00e9e) sur les annuaires locaux (PagesJaunes) et des sites m\u00e9dia (ex : Figaro.fr Sant\u00e9)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019analyse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les solutions de compr\u00e9hension du langage naturel permettent \u00e0 Optical Center un suivi en temps r\u00e9el l\u2019exp\u00e9rience client et d\u2019automatiser :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La mod\u00e9ration des avis injurieux et qui ne respectent par la Charte de dialogue et le conditions de la norme NF AFNOR \u00ab Gestion des avis \u00bb.<\/li>\n\n\n\n<li>Les r\u00e9ponses aux avis positifs avec une biblioth\u00e8que de remerciements (scoring sentiment afin de s\u2019assurer de satisfaction client)<\/li>\n\n\n\n<li>Les tableaux de bord et outils statistiques permettent d\u2019optimiser continuellement le dispositif gr\u00e2ce \u00e0 la plateforme CX \u00ab voix du client \u00bb (enqu\u00eate satisfaction)<\/li>\n\n\n\n<li>Les reporting permettent d\u2019am\u00e9liorer les services (avis magasins) et les produits (avis produits)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en place de la collecte d\u2019avis omnicanal pour la marque, les magasins et les produits a permis d\u2019atteindre une notation de 4,7\/5 avec plus de 15 000 avis et de d\u00e9ployer des plans d\u2019actions d\u2019am\u00e9lioration de l\u2019exp\u00e9rience client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9f\u00e9rencement payant (SEA), l\u2019affichage des \u00e9toiles (seller ratings) dans les campagnes Google Ads permet de r\u00e9duire les co\u00fbts au clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9f\u00e9rencement naturel (SEO), les 1ers liens de pages de r\u00e9sultats sont contr\u00f4l\u00e9es par les sites de la marque, des magasins ainsi que les sites partenaires et les pages d\u2019\u00e9valuations Custplace<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9f\u00e9rencement local (Local Search), les avis clients am\u00e9liorent le classement des magasins Optical Center dans les recherches \u00ab d\u00e9couvertes \u00bb , c\u2019est-\u00e0-dire les recherches g\u00e9n\u00e9riques comme \u00ab opticien \u00bb et permettent d\u2019augmenter et de mesurer concr\u00e8tement le trafic en magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le t\u00e9moignage<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Depuis le d\u00e9but de notre partenariat avec Custplace, notre notori\u00e9t\u00e9 a toujours \u00e9t\u00e9 en expansion et ne cesse de grandir. La plateforme est intuitive, l\u2019\u00e9quipe est \u00e0 l\u2019\u00e9coute et l\u2019interface nous permet de g\u00e9rer les avis clients de chaque point de vente tr\u00e8s facilement. La solution est tr\u00e8s d\u00e9velopp\u00e9e et aide notre strat\u00e9gie drive-to-store.<\/p>\n<cite><strong>Kevin Azeraf<br><\/strong>Communication &amp; Marketing Digital<\/cite><\/blockquote>\n","protected":false},"author":6,"featured_media":3271,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3060","cas-client","type-cas-client","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas client Optical Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas client Optical Center\" \/>\n<meta property=\"og:description\" content=\"Les objectifs Pr\u00e9sentation de la marque Depuis sa cr\u00e9ation en 1991, Optical Center propose des solutions visuelles et auditives adapt\u00e9es aux besoins et aux diff\u00e9rents moments de la vie. Plus de 2 millions de personnes ont \u00e9t\u00e9 s\u00e9duites par les offres et les services et sont fid\u00e8les \u00e0 Optical Center. Le r\u00e9seau conna\u00eet une forte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T16:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/cas-optical-center.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@custplace\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/\",\"name\":\"Cas client Optical Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cas-optical-center.jpg\",\"datePublished\":\"2025-01-13T13:04:24+00:00\",\"dateModified\":\"2025-10-13T16:49:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cas-optical-center.jpg\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cas-optical-center.jpg\",\"width\":778,\"height\":452},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/optical-center\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avis clients\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas clients\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/cas-client\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cas client Optical Center\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#website\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"name\":\"Custplace\",\"description\":\"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\",\"name\":\"Custplace\",\"alternateName\":\"Plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"width\":600,\"height\":600,\"caption\":\"Custplace\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/custplace\",\"https:\\\/\\\/x.com\\\/custplace\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/custplace\",\"https:\\\/\\\/www.instagram.com\\\/custplace\",\"https:\\\/\\\/www.youtube.com\\\/@custplace\\\/\"],\"location\":{\"@type\":\"Place\",\"name\":\"Custplace\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"125 Rue du Th\u00e9\u00e2tre\",\"addressLocality\":\"Paris\",\"addressRegion\":\"\u00cele-de-France\",\"postalCode\":\"75015\",\"addressCountry\":\"FR\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.84576\",\"longitude\":\"2.296451\"}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas client Optical Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/","og_locale":"fr_FR","og_type":"article","og_title":"Cas client Optical Center","og_description":"Les objectifs Pr\u00e9sentation de la marque Depuis sa cr\u00e9ation en 1991, Optical Center propose des solutions visuelles et auditives adapt\u00e9es aux besoins et aux diff\u00e9rents moments de la vie. Plus de 2 millions de personnes ont \u00e9t\u00e9 s\u00e9duites par les offres et les services et sont fid\u00e8les \u00e0 Optical Center. Le r\u00e9seau conna\u00eet une forte [&hellip;]","og_url":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/","og_site_name":"Custplace","article_publisher":"https:\/\/www.facebook.com\/custplace","article_modified_time":"2025-10-13T16:49:58+00:00","og_image":[{"width":778,"height":452,"url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/cas-optical-center.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@custplace","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/","url":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/","name":"Cas client Optical Center","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/#primaryimage"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/cas-optical-center.jpg","datePublished":"2025-01-13T13:04:24+00:00","dateModified":"2025-10-13T16:49:58+00:00","breadcrumb":{"@id":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/#primaryimage","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/cas-optical-center.jpg","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/cas-optical-center.jpg","width":778,"height":452},{"@type":"BreadcrumbList","@id":"https:\/\/fr.custplace.com\/business\/cas-client\/optical-center\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avis clients","item":"https:\/\/fr.custplace.com\/"},{"@type":"ListItem","position":2,"name":"Cas clients","item":"https:\/\/fr.custplace.com\/business\/cas-client\/"},{"@type":"ListItem","position":3,"name":"Cas client Optical Center"}]},{"@type":"WebSite","@id":"https:\/\/fr.custplace.com\/#website","url":"https:\/\/fr.custplace.com\/","name":"Custplace","description":"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un","publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fr.custplace.com\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/fr.custplace.com\/#organization","name":"Custplace","alternateName":"Plateforme de r\u00e9putation et de marketing local Tout-en-un","url":"https:\/\/fr.custplace.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","width":600,"height":600,"caption":"Custplace"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/custplace","https:\/\/x.com\/custplace","https:\/\/www.linkedin.com\/company\/custplace","https:\/\/www.instagram.com\/custplace","https:\/\/www.youtube.com\/@custplace\/"],"location":{"@type":"Place","name":"Custplace","address":{"@type":"PostalAddress","streetAddress":"125 Rue du Th\u00e9\u00e2tre","addressLocality":"Paris","addressRegion":"\u00cele-de-France","postalCode":"75015","addressCountry":"FR"},"geo":{"@type":"GeoCoordinates","latitude":"48.84576","longitude":"2.296451"}}}]}},"_links":{"self":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/cas-client\/3060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/cas-client"}],"about":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/types\/cas-client"}],"author":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":10,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/cas-client\/3060\/revisions"}],"predecessor-version":[{"id":24020,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/cas-client\/3060\/revisions\/24020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media\/3271"}],"wp:attachment":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media?parent=3060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}