{"id":20017,"date":"2025-02-24T21:52:42","date_gmt":"2025-02-24T19:52:42","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=20017"},"modified":"2025-11-10T15:46:35","modified_gmt":"2025-11-10T14:46:35","slug":"comment-le-local-pack-google-peut-desormais-retrograder-vos-positions-organiques","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/comment-le-local-pack-google-peut-desormais-retrograder-vos-positions-organiques\/","title":{"rendered":"Comment le Google Local Pack peut d\u00e9sormais r\u00e9trograder vos positions organiques"},"content":{"rendered":"\n

Impact sur le r\u00e9f\u00e9rencement local et organique<\/h2>\n\n\n\n

Google a r\u00e9cemment modifi\u00e9 son algorithme<\/strong>, affectant significativement le trafic de nombreuses entreprises. Cette mise \u00e0 jour, appel\u00e9e \u00ab\u00a0Diversity Update\u00a0\u00bb<\/strong>, vise \u00e0 \u00e9quilibrer les r\u00e9sultats de recherche entre le Local Pack<\/a><\/strong>, et les r\u00e9sultats organiques.<\/p>\n\n\n\n

Mais cet \u00ab\u00a0\u00e9quilibrage\u00a0\u00bb pose un probl\u00e8me clef : comment optimiser le SEO local<\/a> (appel\u00e9 le \u00ab\u00a0Local Pack\u00a0\u00bb pour les 3 premiers r\u00e9sultats) tout en g\u00e9rant le SEO naturel (la \u00ab\u00a0SERP\u00a0\u00bb : Search Engine Results Page\u00a0\u00bb\u00a0 pour l’affichage dans les pages naturelles de Google) ?<\/p>\n\n\n\n

Principe cl\u00e9<\/h2>\n\n\n\n

Si votre entreprise domine les classements du Local Pack, Google peut d\u00e9sormais r\u00e9trograder vos positions organiques<\/strong>. L’objectif est d’\u00e9viter la redondance dans les r\u00e9sultats de recherche, offrant ainsi une plus grande diversit\u00e9 aux utilisateurs.<\/p>\n\n\n\n\n

\n
\"Google
Capture illustrant la distinction entre le Local Pack<\/em> de Google, mettant en avant les r\u00e9sultats g\u00e9olocalis\u00e9s avec une carte interactive, et les r\u00e9sultats classiques de la SERP<\/em> (Search Engine Results Page), affichant les sites web des cavistes de Bordeaux.<\/figcaption><\/figure>\n<\/div>\n\n\n

Cons\u00e9quences pour les r\u00e9seaux retail<\/h2>\n\n\n\n
    \n
  • Perte de visibilit\u00e9<\/strong> : Certaines enseignes ont constat\u00e9 une baisse de visibilit\u00e9, de plus de 50% sur les r\u00e9sultats naturels<\/li>\n\n\n\n
  • Impact sur les grandes marques<\/strong> : Les enseignes dominant \u00e0 la fois le pack local et les r\u00e9sultats organiques sont les plus touch\u00e9es.<\/li>\n\n\n\n
  • R\u00e9\u00e9valuation n\u00e9cessaire<\/strong> : Les strat\u00e9gies SEO traditionnelles doivent \u00eatre repens\u00e9es.<\/li>\n<\/ul>\n\n\n\n

    Strat\u00e9gies d’adaptation<\/h2>\n\n\n\n
      \n
    1. R\u00e9vision des liens GBP<\/strong> : Ne liez plus syst\u00e9matiquement votre profil Google Business \u00e0 la page la mieux class\u00e9e organiquement.<\/li>\n\n\n\n
    2. Diversification des pages cibles<\/strong> : Utilisez des pages diff\u00e9rentes mais pertinentes pour le pack local et le r\u00e9f\u00e9rencement organique.<\/li>\n\n\n\n
    3. Analyse d’impact<\/strong> : \u00c9valuez les changements de classement depuis ao\u00fbt 2024 pour identifier les pages affect\u00e9es.<\/li>\n\n\n\n
    4. Tests et ajustements<\/strong> : Exp\u00e9rimentez avec diff\u00e9rentes pages li\u00e9es \u00e0 votre GBP pour optimiser votre visibilit\u00e9 globale.<\/li>\n<\/ol>\n\n\n\n

      Opportunit\u00e9s \u00e0 saisir<\/h2>\n\n\n\n
        \n
      • Les pages de service ciblant des zones sans profil Google Business peuvent b\u00e9n\u00e9ficier d’une meilleure visibilit\u00e9.<\/li>\n\n\n\n
      • Une strat\u00e9gie bien ajust\u00e9e peut permettre de maintenir une forte pr\u00e9sence \u00e0 la fois dans le pack local et les r\u00e9sultats organiques.<\/li>\n<\/ul>\n\n\n\n

        Actions recommand\u00e9es<\/h2>\n\n\n\n

        R\u00e9examinez attentivement les pages li\u00e9es \u00e0 vos profils Google Business<\/strong>. Si vous constatez une baisse de visibilit\u00e9 organique ces derniers mois, envisagez de lier votre GBP <\/strong>\u00e0 une page alternative pertinente. Cette approche pourrait vous permettre de r\u00e9cup\u00e9rer vos positions organiques tout en maintenant une bonne visibilit\u00e9 locale.<\/p>\n\n\n\n

        En tant que directeurs marketing de r\u00e9seaux retail, votre priorit\u00e9 devrait \u00eatre d’\u00e9quilibrer votre pr\u00e9sence entre le pack local et les r\u00e9sultats organiques pour maximiser votre visibilit\u00e9 globale sur Google. La \u00ab\u00a0Diversity Update\u00a0\u00bb de Google repr\u00e9sente un d\u00e9fi, mais aussi une opportunit\u00e9 de repenser votre strat\u00e9gie SEO et de tirer parti des nouvelles possibilit\u00e9s offertes par cet algorithme.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

        Impact sur le r\u00e9f\u00e9rencement local et organique Google a r\u00e9cemment modifi\u00e9 son algorithme, affectant significativement le trafic de nombreuses entreprises. Cette mise \u00e0 jour, appel\u00e9e \u00ab\u00a0Diversity Update\u00a0\u00bb, vise \u00e0 \u00e9quilibrer les r\u00e9sultats de recherche entre le Local Pack, et les r\u00e9sultats organiques. Mais cet \u00ab\u00a0\u00e9quilibrage\u00a0\u00bb pose un probl\u00e8me clef : comment optimiser le SEO local […]<\/p>\n","protected":false},"author":10,"featured_media":19831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69,68],"tags":[],"class_list":["post-20017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace","category-presence-management"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"\nGoogle Diversity Update : Impact Local Pack & SEO organique<\/title>\n<meta name=\"description\" content=\""Diversity Update" : Votre SEO local en danger ? 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