{"id":20255,"date":"2025-03-20T13:22:38","date_gmt":"2025-03-20T11:22:38","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=20255"},"modified":"2025-03-20T13:22:38","modified_gmt":"2025-03-20T11:22:38","slug":"custplace-agent-ia-bfm","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/custplace-agent-ia-bfm\/","title":{"rendered":"BFM Business met en lumi\u00e8re l\u2019innovation de Custplace : l\u2019IA au service des fiches Google"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Custplace <\/strong>franchit une nouvelle \u00e9tape dans l\u2019automatisation intelligente du service client ! Notre Head of Sales, <a href=\"https:\/\/www.linkedin.com\/in\/thibaut-druez-3121ab10b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thibaut Druez<\/a>, \u00e9tait r\u00e9cemment invit\u00e9 sur le plateau de <strong><a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/focus-retail\/focus-retail-samedi-15-mars_VN-202503150233.html\" target=\"_blank\" rel=\"noreferrer noopener\">BFM Business<\/a><\/strong> pour pr\u00e9senter une innovation majeure : l\u2019int\u00e9gration des agents IA sur les fiches Google Business Profile via WhatsApp.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BFM Business : Custplace d\u00e9voile son agent IA pour Google et WhatsApp\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h2HVfcbGMSU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9volution pour les interactions clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une nouvelle fonctionnalit\u00e9 d\u00e9barque sur les <strong>fiches d\u2019\u00e9tablissement Google<\/strong> : les entreprises peuvent d\u00e9sormais proposer \u00e0 leurs clients de dialoguer via WhatsApp directement depuis leur fiche. Apr\u00e8s un d\u00e9ploiement aux \u00c9tats-Unis en janvier 2025, cette innovation s\u2019\u00e9tend progressivement en France. <a href=\"https:\/\/fr.custplace.com\/business\/communique-whatsapp-google-ia-custplace\/\">Custplace accompagne ce changement avec un agent I<\/a><a href=\"https:\/\/fr.custplace.com\/business\/communique-whatsapp-google-ia-custplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">A<\/a><a href=\"https:\/\/fr.custplace.com\/business\/communique-whatsapp-google-ia-custplace\/\"> d\u00e9di\u00e9<\/a>, capable d\u2019interagir avec les utilisateurs sur WhatsApp, de r\u00e9pondre \u00e0 leurs demandes, et m\u00eame d\u2019apprendre de ces conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fini les questions sans r\u00e9ponse ou les d\u00e9lais d\u2019attente frustrants. Gr\u00e2ce \u00e0 cette nouvelle int\u00e9gration, les entreprises peuvent d\u00e9sormais :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9pondre instantan\u00e9ment aux questions fr\u00e9quentes<\/strong> : horaires d\u2019ouverture, disponibilit\u00e9 des produits, prise de rendez-vous\u2026 L\u2019IA s\u2019occupe de tout, en temps r\u00e9el.<\/li>\n\n\n\n<li><strong>Fluidifier le service client<\/strong> : un canal de communication direct et efficace qui \u00e9limine les frictions et am\u00e9liore l\u2019exp\u00e9rience utilisateur.<\/li>\n\n\n\n<li><strong>Booster l\u2019engagement et les opportunit\u00e9s de vente<\/strong> : chaque interaction devient une occasion de convertir un visiteur en client.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi WhatsApp ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp est aujourd\u2019hui l\u2019une des plateformes de messagerie les plus utilis\u00e9es dans le monde. Avec <strong>2 milliards d\u2019utilisateurs<\/strong>, il est logique que cet outil soit <a href=\"https:\/\/fr.custplace.com\/business\/whatsapp-meta-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9gr\u00e9 dans la relation client<\/a>. En permettant aux utilisateurs de poser leurs questions en temps r\u00e9el sans passer par un appel ou un email, l\u2019entreprise offre une exp\u00e9rience fluide et efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, une telle instantan\u00e9it\u00e9 pose un d\u00e9fi majeur aux points de vente : comment r\u00e9pondre aussi vite que l\u2019attendent les clients ? C\u2019est l\u00e0 qu\u2019intervient l\u2019agent IA de Custplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une IA qui apprend et optimise la relation client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019agent IA de Custplace<\/strong> ne se contente pas de restituer des informations. Il est con\u00e7u pour interagir intelligemment avec les clients. Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si un produit n\u2019est pas disponible dans un point de vente, il peut proposer une alternative, un autre magasin ou une commande en ligne.<\/li>\n\n\n\n<li>Il peut identifier des motifs r\u00e9currents de satisfaction ou d\u2019insatisfaction et aider l\u2019entreprise \u00e0 adapter son offre.<\/li>\n\n\n\n<li>Il sait quand passer le relais \u00e0 un humain, garantissant une transition fluide pour une gestion optimale des demandes complexes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Une avanc\u00e9e strat\u00e9gique pour les entreprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette innovation repr\u00e9sente une avanc\u00e9e majeure pour les entreprises, en particulier pour les commerces de proximit\u00e9 et les enseignes en r\u00e9seau. Gr\u00e2ce \u00e0 cette solution, elles peuvent automatiser la gestion des interactions clients tout en offrant un <strong>service plus rapide<\/strong> et plus pertinent. Le gain de temps et de r\u00e9activit\u00e9 leur permet d\u2019am\u00e9liorer leur qualit\u00e9 de service et de renforcer leur comp\u00e9titivit\u00e9 sur le march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019agent IA est con\u00e7u pour \u00eatre \u00e9volutif : plus il interagit avec les clients, plus il s\u2019adapte aux sp\u00e9cificit\u00e9s de chaque entreprise. Il peut \u00eatre param\u00e9tr\u00e9 pour tenir compte des informations pr\u00e9cises sur les stocks, les promotions en cours et les particularit\u00e9s des <strong>points de vente<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019IA au service de la relation humaine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement aux id\u00e9es re\u00e7ues, l\u2019objectif de cette automatisation n\u2019est pas de remplacer l\u2019humain, mais au contraire de le recentrer sur des t\u00e2ches \u00e0 forte valeur ajout\u00e9e. En traitant les demandes r\u00e9currentes et les interactions simples, l\u2019agent IA permet aux \u00e9quipes en magasin ou en service client de se consacrer pleinement aux \u00e9changes n\u00e9cessitant une attention particuli\u00e8re et une approche personnalis\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>La multiplicit\u00e9 des outils conversationnels ne doit pas faire perdre de vue cette r\u00e9alit\u00e9 : le client s\u2019attend \u00e0 ce que ses demandes factuelles soient trait\u00e9es rapidement et accepte donc facilement de dialoguer avec une IA dans ce cadre. Mais notre agent sait quand passer le relais \u00e0 un humain, qui sera d\u2019autant plus disponible et \u00e0 l\u2019\u00e9coute qu\u2019il aura \u00e9t\u00e9 d\u00e9charg\u00e9 des \u00e9changes purement pratiques.<\/em><\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/nicolasmarette\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Marette<\/a>, Fondateur de Custplace<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Un futur prometteur pour l\u2019engagement client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette int\u00e9gration, Custplace s\u2019affirme comme un acteur cl\u00e9 du <strong>service client automatis\u00e9<\/strong> et de la <a href=\"https:\/\/fr.custplace.com\/business\/evolution-srategie-locale\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilit\u00e9 locale<\/a>. Ce partenariat entre l\u2019IA et WhatsApp ouvre la voie \u00e0 de nouvelles pratiques en mati\u00e8re de <strong>relation client<\/strong>, o\u00f9 chaque interaction peut devenir une opportunit\u00e9 d\u2019engagement et de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est clair : offrir aux entreprises une solution performante et \u00e9volutive qui r\u00e9pond aux nouvelles <strong>exigences des consommateurs<\/strong>. L\u2019agent IA de Custplace est une r\u00e9ponse adapt\u00e9e aux besoins croissants d\u2019instantan\u00e9it\u00e9, de personnalisation et d\u2019efficacit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custplace franchit une nouvelle \u00e9tape dans l\u2019automatisation intelligente du service client ! Notre Head of Sales, Thibaut Druez, \u00e9tait r\u00e9cemment invit\u00e9 sur le plateau de BFM Business pour pr\u00e9senter une innovation majeure : l\u2019int\u00e9gration des agents IA sur les fiches Google Business Profile via WhatsApp. Une r\u00e9volution pour les interactions clients Une nouvelle fonctionnalit\u00e9 d\u00e9barque [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":20256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-20255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custplace sur BFM : l\u2019IA transforme Google Business 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