{"id":20336,"date":"2025-03-31T10:48:00","date_gmt":"2025-03-31T08:48:00","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=20336"},"modified":"2025-03-31T10:48:00","modified_gmt":"2025-03-31T08:48:00","slug":"recap-morning-ereputation-edition-2","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/recap-morning-ereputation-edition-2\/","title":{"rendered":"Retour sur le Morning e-R\u00e9putation 2e \u00e9dition : d\u00e9cryptage de l\u2019e-r\u00e9putation en 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s une <a href=\"https:\/\/fr.custplace.com\/business\/morning-ereputation-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">1\u00e8re \u00e9dition r\u00e9ussie \u00e0 Paris en octobre 2024<\/a>, Le 27 mars 2025, <strong>Custplace<\/strong> et <a href=\"https:\/\/www.blueboat.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blueboat<\/strong> <\/a>ont organis\u00e9 la deuxi\u00e8me \u00e9dition du <strong>Morning e-R\u00e9putation<\/strong> au <strong>Club de la Presse &#8211; Strasbourg<\/strong>. Cette matin\u00e9e a r\u00e9uni plus de 30 participants, experts du secteur, pour \u00e9changer sur les nouveaux enjeux du <strong>parcours client et de la <a href=\"https:\/\/fr.custplace.com\" target=\"_blank\" rel=\"noreferrer noopener\">gestion d\u2019e-r\u00e9putation<\/a><\/strong> \u00e0 l\u2019horizon 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une table ronde enrichissante avec des experts terrain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La table ronde, anim\u00e9e par <strong>Christophe Thil (Blueboat)<\/strong>, a \u00e9t\u00e9 marqu\u00e9e par les interventions de <strong>C\u00e9dric Pascual (TRYBA)<\/strong> et <strong>Hamza El Yaagoubi (ROTHELEC)<\/strong>. Leurs t\u00e9moignages ont apport\u00e9 un \u00e9clairage concret sur les d\u00e9fis et opportunit\u00e9s li\u00e9s \u00e0 l\u2019e-r\u00e9putation, tout en abordant des th\u00e9matiques majeures pour les entreprises souhaitant ma\u00eetriser leur visibilit\u00e9 et renforcer leur relation client.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/Morning-e-reputation-2e-edition-min-scaled.jpg\" alt=\"Table ronde avec Tryba et Rothelec lors du Morning e-r\u00e9putation \u00e0 Strasbourg.\" class=\"wp-image-20337\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les sujets abord\u00e9s incluaient :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019IA et les recherches locales<\/strong> : l\u2019intelligence artificielle transforme la mani\u00e8re dont les utilisateurs effectuent leurs recherches locales. Les <a href=\"https:\/\/fr.custplace.com\/business\/visibilite-locale-en-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">agents conversationnels bas\u00e9s sur l\u2019IA<\/a>, tels que ceux int\u00e9gr\u00e9s dans les moteurs de recherche, modifient les parcours de recherche, obligeant les entreprises \u00e0 adapter leur strat\u00e9gie pour rester visibles.<\/li>\n\n\n\n<li><strong>La diversification des sources d\u2019avis<\/strong> : tout miser sur Google ne suffit plus. Aujourd\u2019hui, les marques doivent <a href=\"https:\/\/fr.custplace.com\/business\/diversifier-sources-avis-en-ligne\/\" target=\"_blank\" rel=\"noreferrer noopener\">renforcer leur pr\u00e9sence sur des plateformes vari\u00e9es<\/a>, comme <strong>Apple Plans<\/strong> et <strong>Pages Jaunes<\/strong>, afin de capter l\u2019attention des consommateurs qui diversifient leurs canaux de recherche. Les statistiques r\u00e9centes indiquent que <strong>38 % des moins de 35 ans<\/strong> consultent des avis via des moteurs d\u2019IA ou Apple Plans, soulignant l\u2019importance d\u2019une strat\u00e9gie omnicanale.<\/li>\n\n\n\n<li><strong>Le <a href=\"https:\/\/fr.custplace.com\/business\/presence-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presence Management<\/a> et la syndication des avis<\/strong> : la gestion optimis\u00e9e des avis passe par une syndication efficace des retours clients et salari\u00e9s sur plusieurs plateformes. En syndiquant les avis sur <strong>Pages Jaunes<\/strong> et <strong><a href=\"https:\/\/fr.custplace.com\/business\/avis-apple-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Plans<\/a><\/strong>, les entreprises maximisent leur visibilit\u00e9 locale et gagnent en cr\u00e9dibilit\u00e9. Cette approche permet \u00e9galement de contr\u00f4ler la qualit\u00e9 des informations diffus\u00e9es, garantissant ainsi une e-r\u00e9putation ma\u00eetris\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les fondamentaux d\u2019un parcours client optimal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des \u00e9changes, les intervenants ont soulign\u00e9 l\u2019importance de maintenir un <strong>parcours client fluide et engageant<\/strong> pour renforcer la satisfaction et la fid\u00e9lisation. Le parcours client id\u00e9al repose sur trois piliers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9er des interactions fluides et personnalis\u00e9es<\/strong> : offrir une exp\u00e9rience coh\u00e9rente et engageante \u00e0 chaque point de contact avec le client.<\/li>\n\n\n\n<li><strong>Mesurer la satisfaction client \u00e0 chaud<\/strong> : \u00e9valuer la satisfaction client en temps r\u00e9el pour d\u00e9tecter rapidement les axes d\u2019am\u00e9lioration.<\/li>\n\n\n\n<li><strong>Traiter imm\u00e9diatement les irritants<\/strong> : identifier et corriger les points de friction pour am\u00e9liorer l\u2019exp\u00e9rience globale.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"844\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/morning-e-reputation-edition-2-min.png\" alt=\"Participants attentifs lors de la 2\u00e8me \u00e9dition du Morning e-r\u00e9putation \u00e0 Strasbourg.\" class=\"wp-image-20339\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Les nouveaux usages de recherche en 2025 : l\u2019essor des moteurs d\u2019IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9volution des comportements de recherche en ligne a \u00e9t\u00e9 au c\u0153ur des discussions. En 2025, les moteurs d\u2019IA conversationnels joueront un r\u00f4le d\u00e9terminant dans la mani\u00e8re dont les consommateurs obtiennent des informations sur les marques et les produits. Ces outils, capables d\u2019analyser et d\u2019agr\u00e9ger des avis certifi\u00e9s provenant de diff\u00e9rentes sources, offriront une vision plus fiable et compl\u00e8te de la r\u00e9putation des entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude de <strong>Custplace<\/strong> a mis en \u00e9vidence que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>38% des moins de 35 ans<\/strong> utilisent d\u00e9j\u00e0 des moteurs d\u2019IA ou des plateformes comme Apple Plans pour consulter les avis avant de prendre une d\u00e9cision.<\/li>\n\n\n\n<li>Les avis reconnus comme authentiques par les moteurs d\u2019IA auront un poids d\u00e9terminant pour le <strong>GEO<\/strong> et le r\u00e9f\u00e9rencement local.<\/li>\n\n\n\n<li>La diversification des sources d\u2019avis devient incontournable pour garantir une visibilit\u00e9 optimale et am\u00e9liorer la perception globale de la marque.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Le Presence Management : un levier cl\u00e9 pour la visibilit\u00e9 locale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>Presence Management<\/strong> s\u2019impose d\u00e9sormais comme une strat\u00e9gie incontournable pour les entreprises souhaitant ma\u00eetriser leur e-r\u00e9putation. Cette approche permet de centraliser et diffuser efficacement les informations de l\u2019entreprise sur plusieurs plateformes, tout en assurant une gestion proactive des avis clients et des <a href=\"https:\/\/review.jobs\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">avis salari\u00e9s<\/a>. Les b\u00e9n\u00e9fices sont multiples :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Statut des diffusions et des compl\u00e9tions<\/strong> : contr\u00f4le en temps r\u00e9el de la visibilit\u00e9 des avis sur les diff\u00e9rentes plateformes.<\/li>\n\n\n\n<li><strong>Suivi des performances locales<\/strong> : analyse d\u00e9taill\u00e9e du statut des \u00e9tablissements au niveau national et r\u00e9gional.<\/li>\n\n\n\n<li><strong>Syndication des avis sur Pages Jaunes et Apple Plans<\/strong> : \u00e9largir la diffusion des avis pour maximiser l\u2019impact sur le r\u00e9f\u00e9rencement local.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Un bilan positif et des perspectives pour une 3\u00e8me \u00e9dition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La deuxi\u00e8me \u00e9dition du <strong>Morning e-r\u00e9putation<\/strong> a suscit\u00e9 un vif int\u00e9r\u00eat, t\u00e9moignant d\u2019une prise de conscience accrue des entreprises face aux nouveaux enjeux de l\u2019e-r\u00e9putation. Les participants ont particuli\u00e8rement appr\u00e9ci\u00e9 la richesse des \u00e9changes et la pertinence des sujets abord\u00e9s, avec une salle attentive et impliqu\u00e9e, posant de nombreuses questions tout au long de la matin\u00e9e.<\/p>\n\n\n\n<p>Cette r\u00e9ussite ouvre la voie \u00e0 une <strong>troisi\u00e8me \u00e9dition<\/strong>, envisag\u00e9e \u00e0 <strong>Lyon en octobre 2025<\/strong>, pour poursuivre la r\u00e9flexion autour des \u00e9volutions de l\u2019e-r\u00e9putation, de la visibilit\u00e9 en ligne et du marketing digital.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une 1\u00e8re \u00e9dition r\u00e9ussie \u00e0 Paris en octobre 2024, Le 27 mars 2025, Custplace et Blueboat ont organis\u00e9 la deuxi\u00e8me \u00e9dition du Morning e-R\u00e9putation au Club de la Presse &#8211; Strasbourg. Cette matin\u00e9e a r\u00e9uni plus de 30 participants, experts du secteur, pour \u00e9changer sur les nouveaux enjeux du parcours client et de la [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":20337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-20336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements"],"acf":{"affichage_hp":true,"reporting":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retour sur le Morning e-R\u00e9putation 2e \u00e9dition : d\u00e9cryptage de l\u2019e-r\u00e9putation en 2025<\/title>\n<meta name=\"description\" content=\"Retour sur la 2e \u00e9dition du Morning e-R\u00e9putation \u00e0 Strasbourg : IA, avis clients et visibilit\u00e9 locale au c\u0153ur des \u00e9changes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/recap-morning-ereputation-edition-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retour sur le Morning e-R\u00e9putation 2e \u00e9dition : d\u00e9cryptage de l\u2019e-r\u00e9putation en 2025\" \/>\n<meta property=\"og:description\" content=\"Retour sur la 2e \u00e9dition du Morning e-R\u00e9putation \u00e0 Strasbourg : IA, avis clients et visibilit\u00e9 locale au c\u0153ur des \u00e9changes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/recap-morning-ereputation-edition-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T08:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/04\/Morning-e-reputation-2e-edition-min-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sabrine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@custplace\" \/>\n<meta name=\"twitter:site\" content=\"@custplace\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sabrine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/recap-morning-ereputation-edition-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/recap-morning-ereputation-edition-2\\\/\"},\"author\":{\"name\":\"Sabrine\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/a9bc3101d6a8811c5771fb2cb7542b32\"},\"headline\":\"Retour sur le Morning e-R\u00e9putation 2e \u00e9dition : d\u00e9cryptage de l\u2019e-r\u00e9putation en 2025\",\"datePublished\":\"2025-03-31T08:48:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/recap-morning-ereputation-edition-2\\\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/recap-morning-ereputation-edition-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Morning-e-reputation-2e-edition-min-scaled-1.jpg\",\"articleSection\":[\"Webinaires &amp; 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