{"id":20921,"date":"2025-08-04T13:33:14","date_gmt":"2025-08-04T11:33:14","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=20921"},"modified":"2025-08-04T13:33:14","modified_gmt":"2025-08-04T11:33:14","slug":"google-chrome-lance-store-reviews","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/","title":{"rendered":"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&rsquo;affiche directement dans le navigateur"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"797\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-08-04-131352.png\" alt=\"Chrome affiche Store Reviews : r\u00e9sum\u00e9 d\u2019avis clients directement dans le navigateur.\" class=\"wp-image-20940\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Cette fonctionnalit\u00e9 utilise les donn\u00e9es de Google Shopping et d&rsquo;autres sites Web d&rsquo;avis populaires &#8211; Google\u00a0\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p data-start=\"318\" data-end=\"638\">Google Chrome vient de d\u00e9voiler une nouvelle approche de la r\u00e9putation (voir <a href=\"https:\/\/blog.google\/products\/chrome\/store-reviews\/\">post)<\/a>\u00a0: <em data-start=\"391\" data-end=\"406\">Store Reviews<\/em>, un r\u00e9sum\u00e9 d\u2019avis clients g\u00e9n\u00e9r\u00e9 par l&rsquo;IA, directement accessible depuis le navigateur.<\/p>\n<p data-start=\"318\" data-end=\"638\">Une innovation encore r\u00e9serv\u00e9e aux utilisateurs am\u00e9ricains sur desktop, mais qui promet de red\u00e9finir les achats en ligne.<\/p>\n<hr data-start=\"640\" data-end=\"643\" \/>\n<h2 data-start=\"645\" data-end=\"670\">Comment \u00e7a marche ?<\/h2>\n<ul data-start=\"672\" data-end=\"1117\">\n<li data-start=\"672\" data-end=\"910\">\n<p data-start=\"674\" data-end=\"910\">En cliquant sur l\u2019ic\u00f4ne \u00e0 gauche de la barre d\u2019adresse, l\u2019utilisateur obtient instantan\u00e9ment une synth\u00e8se des avis clients : qualit\u00e9 produit, service client, d\u00e9lais, retours, tarifs\u2026 le tout condens\u00e9 pour rassurer en quelques secondes .<\/p>\n<\/li>\n<li data-start=\"911\" data-end=\"1117\">\n<p data-start=\"1023\" data-end=\"1441\">Cette synth\u00e8se est aliment\u00e9e par des donn\u00e9es issues de <strong data-start=\"1078\" data-end=\"1215\">Google Shopping et d\u2019autres plateformes d\u2019avis sp\u00e9cialis\u00e9es comme Trustpilot, Custplace, Reseller Ratings, Bazaarvoice, TurnTo, Yotpo<\/strong>. L\u2019IA ne fabrique pas d\u2019avis : elle agr\u00e8ge et compile ce qu\u2019elle consid\u00e8re comme fiable. Il faut noter que, puisque Google Shopping est une source centrale, Store Reviews s\u2019appuiera principalement sur les <a href=\"https:\/\/fr.custplace.com\/business\/avis-produits\/\">avis produits<\/a>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"223\" data-end=\"468\">Ce n\u2019est pas pour rien que la fonctionnalit\u00e9 s\u2019appelle \u201cStore\u201d Reviews : on pr\u00e9sume que <a href=\"https:\/\/fr.custplace.com\/business\/avis-magasins\/\">les avis sur l\u2019exp\u00e9rience en magasin<\/a> (service client, gestion des retours, qualit\u00e9 de l\u2019accueil) seraient \u00e9galement mis en avant, notamment via les plateformes tierces.<\/p>\n<h2 data-start=\"1699\" data-end=\"1754\">Avis produits et avis magasins : un duo strat\u00e9gique<\/h2>\n<p data-start=\"1755\" data-end=\"1921\">Dans ce nouveau mod\u00e8le, il devient crucial de <strong data-start=\"1801\" data-end=\"1850\">ne pas opposer avis produits et avis magasins<\/strong>, mais de les combiner intelligemment dans votre strat\u00e9gie de collecte.<\/p>\n<ul data-start=\"1923\" data-end=\"2333\">\n<li data-start=\"1923\" data-end=\"2110\">\n<p data-start=\"1925\" data-end=\"2110\"><strong data-start=\"1925\" data-end=\"1946\">Les avis produits<\/strong> sont des garants de qualit\u00e9 sur le long terme. Ils rassurent sur la fiabilit\u00e9 des articles, leur durabilit\u00e9, et la satisfaction apr\u00e8s plusieurs mois d\u2019utilisation.<\/p>\n<\/li>\n<li data-start=\"2111\" data-end=\"2333\">\n<p data-start=\"2113\" data-end=\"2333\"><strong data-start=\"2113\" data-end=\"2134\">Les avis magasins<\/strong>, eux, cr\u00e9ent la confiance imm\u00e9diate sur le parcours d\u2019achat local : accueil, conseil, click-and-collect, SAV. Ils influencent fortement la conversion sur les ventes locales et le trafic en boutique.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2335\" data-end=\"2564\">Les deux se nourrissent mutuellement : un excellent produit n\u2019aura pas le m\u00eame impact si l\u2019exp\u00e9rience d\u2019achat en point de vente laisse \u00e0 d\u00e9sirer. Et inversement, un service client irr\u00e9prochable ne sauvera pas un produit d\u00e9cevant.<\/p>\n<p data-start=\"2566\" data-end=\"2842\">Avec <strong data-start=\"2571\" data-end=\"2588\">Store Reviews<\/strong>, ces deux dimensions seront visibles, synth\u00e9tis\u00e9es, expos\u00e9es. D\u2019o\u00f9 l&rsquo;importance d\u2019orchestrer une strat\u00e9gie de collecte \u00e9quilibr\u00e9e : <strong data-start=\"2721\" data-end=\"2784\">solliciter \u00e0 la fois des avis produits et des avis magasins<\/strong>, en veillant \u00e0 leur coh\u00e9rence sur toutes les plateformes.<\/p>\n<h3 data-start=\"2844\" data-end=\"2911\">Avis Longue Dur\u00e9e : des retours \u00e0 forte valeur ajout\u00e9e<\/h3>\n<p data-start=\"2912\" data-end=\"3040\">Un point souvent n\u00e9glig\u00e9, mais qui prendra toute son importance avec Store Reviews : <b>les <a href=\"https:\/\/fr.custplace.com\/business\/avis-longue-duree\/\">Avis Longue Dur\u00e9e<\/a> (ALD).<\/b><\/p>\n<p data-start=\"2912\" data-end=\"3040\">Un retour laiss\u00e9 six mois apr\u00e8s l\u2019achat, \u00e9voquant la durabilit\u00e9, la tenue dans le temps, la qualit\u00e9 per\u00e7ue apr\u00e8s usage intensif, p\u00e8se \u00e9norm\u00e9ment dans la balance. Ce sont ces avis qui donneront aux consommateurs une image r\u00e9aliste, tangible, et cr\u00e9dible de vos produits. Une <strong data-start=\"3316\" data-end=\"3356\">exp\u00e9rience plus riche, plus concr\u00e8te<\/strong> que les retours \u201c\u00e0 chaud\u201d post-achat.<\/p>\n<p data-start=\"3396\" data-end=\"3641\">Dans un mod\u00e8le o\u00f9 la synth\u00e8se affich\u00e9e par Chrome sera limit\u00e9e en place mais riche en signaux, ces avis longue dur\u00e9e auront un poids strat\u00e9gique majeur. Ils apporteront la preuve ultime d\u2019une qualit\u00e9 durable, bien au-del\u00e0 du discours commercial.<\/p>\n<hr data-start=\"1119\" data-end=\"1122\" \/>\n<h2 data-start=\"1124\" data-end=\"1194\">Pourquoi cela renforce encore l&rsquo;importance de la r\u00e9putation\u00a0<\/h2>\n<ol data-start=\"1196\" data-end=\"1734\">\n<li data-start=\"1196\" data-end=\"1352\">\n<p data-start=\"1199\" data-end=\"1352\"><strong data-start=\"1199\" data-end=\"1224\">Cr\u00e9dibilit\u00e9 renforc\u00e9e<\/strong> : en affichant clairement les avis clients, les boutiques cr\u00e9dibles sont valoris\u00e9es, renfor\u00e7ant la confiance des consommateurs.<\/p>\n<\/li>\n<li data-start=\"1353\" data-end=\"1543\">\n<p data-start=\"1356\" data-end=\"1543\"><strong data-start=\"1356\" data-end=\"1388\">Optimisation des conversions<\/strong> : la visibilit\u00e9 de bons retours clients (minimum 100 avis et note \u2265\u202f3,5 \u00e9toiles) booste le <strong data-start=\"1480\" data-end=\"1511\">taux de clics publicitaires<\/strong> d\u2019environ 2\u202f% chez <strong>Google Ads<\/strong> .<\/p>\n<\/li>\n<li data-start=\"1544\" data-end=\"1734\">\n<p data-start=\"1547\" data-end=\"1734\"><strong data-start=\"1547\" data-end=\"1598\">R\u00e9duction des frictions entre online et offline<\/strong> : un client rassur\u00e9 en ligne est plus susceptible de convertir, m\u00eame en boutique physique (via click\u2011and\u2011collect ou visite en magasin).<\/p>\n<\/li>\n<\/ol>\n<hr data-start=\"1736\" data-end=\"1739\" \/>\n<h2 data-start=\"1741\" data-end=\"1790\">\u00c0 quoi s\u2019attendre dans les prochains mois ?<\/h2>\n<h3 data-start=\"1792\" data-end=\"1842\">1. <strong data-start=\"1799\" data-end=\"1842\">D\u00e9ploiement en Europe et autres r\u00e9gions<\/strong><\/h3>\n<p data-start=\"1843\" data-end=\"2057\">La fonctionnalit\u00e9 devrait rapidement s\u2019\u00e9tendre hors des \u00c9tats-Unis, sous r\u00e9serve de conformit\u00e9 avec les lois europ\u00e9ennes comme le RGPD. Les marketeurs doivent anticiper une <strong data-start=\"2016\" data-end=\"2056\">pr\u00e9paration multilingue et juridique<\/strong>.<\/p>\n<p data-start=\"1843\" data-end=\"2057\">Google vient d&rsquo;annoncer une nouvelle mise a jour op\u00e9rationnelle avec l&rsquo;int\u00e9gration du <a href=\"https:\/\/fr.custplace.com\/business\/google-store-widget\/\"><strong>Google Store Widget<\/strong><\/a><\/p>\n<h3 data-start=\"2059\" data-end=\"2094\">2. <strong data-start=\"2066\" data-end=\"2094\">Disponibilit\u00e9 sur mobile<\/strong><\/h3>\n<p data-start=\"2095\" data-end=\"2271\">M\u00eame si pour l\u2019instant <strong><em data-start=\"2118\" data-end=\"2133\">Store Reviews<\/em><\/strong> est r\u00e9serv\u00e9 \u00e0 la version desktop, une version mobile suivra. Cela rendra la fonction incontournable pour les parcours d\u2019achat omnicanaux.<\/p>\n<h3 data-start=\"2273\" data-end=\"2306\">3. <strong data-start=\"2280\" data-end=\"2306\">Int\u00e9grations enrichies<\/strong><\/h3>\n<p data-start=\"2307\" data-end=\"2362\">Attendez-vous \u00e0 d\u2019autres fonctionnalit\u00e9s IA int\u00e9gr\u00e9es :<\/p>\n<ul data-start=\"2363\" data-end=\"2525\">\n<li data-start=\"2363\" data-end=\"2404\">\n<p data-start=\"2365\" data-end=\"2404\">Recommandations produits personnalis\u00e9es<\/p>\n<\/li>\n<li data-start=\"2405\" data-end=\"2449\">\n<p data-start=\"2407\" data-end=\"2449\">Suivi automatique des fluctuations de prix<\/p>\n<\/li>\n<li data-start=\"2450\" data-end=\"2525\">\n<p data-start=\"2452\" data-end=\"2525\">Outils de simulation et essais virtuels (ex. mode \u00ab essayage virtuel \u00bb) .<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2527\" data-end=\"2567\">4. <strong data-start=\"2534\" data-end=\"2567\">Extensions pour e\u2011commer\u00e7ants<\/strong><\/h3>\n<p data-start=\"2568\" data-end=\"2642\">Les plateformes pourraient proposer un dashboard <em data-start=\"2617\" data-end=\"2640\">Store Review friendly<\/em> :<\/p>\n<ul data-start=\"2643\" data-end=\"2732\">\n<li data-start=\"2643\" data-end=\"2666\">\n<p data-start=\"2645\" data-end=\"2666\">Surveillance des avis<\/p>\n<\/li>\n<li data-start=\"2667\" data-end=\"2691\">\n<p data-start=\"2669\" data-end=\"2691\">R\u00e9ponses en temps r\u00e9el<\/p>\n<\/li>\n<li data-start=\"2692\" data-end=\"2732\">\n<p data-start=\"2694\" data-end=\"2732\">Simulations d\u2019impact sur la conversion<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2734\" data-end=\"2777\">5. <strong data-start=\"2741\" data-end=\"2777\">Effet sur la strat\u00e9gie marketing<\/strong><\/h3>\n<ul data-start=\"2778\" data-end=\"2981\">\n<li data-start=\"2778\" data-end=\"2854\">\n<p data-start=\"2780\" data-end=\"2854\">Les \u00e9quipes marketing devront surveiller d&rsquo;une nouvelle mani\u00e8re leur r\u00e9putation en ligne.<\/p>\n<\/li>\n<li data-start=\"2855\" data-end=\"2981\">\n<p data-start=\"2857\" data-end=\"2981\">Un mauvais score AI pourrait entra\u00eener une <strong data-start=\"2900\" data-end=\"2923\">perte de visibilit\u00e9<\/strong>, un nouvel \u00e9l\u00e9ment \u00e0 int\u00e9grer dans le pilotage de marque.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2983\" data-end=\"2986\" \/>\n<h2 data-start=\"2988\" data-end=\"3053\">Conseils pratiques pour les directeurs marketing de r\u00e9seaux<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3055\" data-end=\"3669\">\n<thead data-start=\"3055\" data-end=\"3102\">\n<tr data-start=\"3055\" data-end=\"3102\">\n<th data-start=\"3055\" data-end=\"3072\" data-col-size=\"sm\">Recommandation<\/th>\n<th data-start=\"3072\" data-end=\"3102\" data-col-size=\"md\">Pourquoi c\u2019est strat\u00e9gique<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3151\" data-end=\"3669\">\n<tr data-start=\"3151\" data-end=\"3256\">\n<td data-start=\"3151\" data-end=\"3195\" data-col-size=\"sm\"><strong data-start=\"3153\" data-end=\"3194\">Pr\u00e9parer le d\u00e9ploiement Europe\/Mobile<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"3195\" data-end=\"3256\">\u00catre pr\u00eat d\u00e8s le lancement pour capter les early adopters<\/td>\n<\/tr>\n<tr data-start=\"3257\" data-end=\"3372\">\n<td data-start=\"3257\" data-end=\"3303\" data-col-size=\"sm\"><strong data-start=\"3259\" data-end=\"3302\">Collecter activement des avis qualifi\u00e9s<\/strong><\/td>\n<td data-start=\"3303\" data-end=\"3372\" data-col-size=\"md\">Garantir un minimum de 100 avis fiables et une note \u2265\u202f3,5 \u00e9toiles<\/td>\n<\/tr>\n<tr data-start=\"3373\" data-end=\"3461\">\n<td data-start=\"3373\" data-end=\"3405\" data-col-size=\"sm\"><strong data-start=\"3375\" data-end=\"3404\">Surveiller les avis tiers<\/strong><\/td>\n<td data-start=\"3405\" data-end=\"3461\" data-col-size=\"md\">Optimiser Reseller Ratings, Trustpilot, Bazaarvoice\u2026<\/td>\n<\/tr>\n<tr data-start=\"3462\" data-end=\"3566\">\n<td data-start=\"3462\" data-end=\"3503\" data-col-size=\"sm\"><strong data-start=\"3464\" data-end=\"3502\">Int\u00e9grer les retours en temps r\u00e9el<\/strong><\/td>\n<td data-start=\"3503\" data-end=\"3566\" data-col-size=\"md\">R\u00e9pondre rapidement aux avis n\u00e9gatifs et am\u00e9liorer le score<\/td>\n<\/tr>\n<tr data-start=\"3567\" data-end=\"3669\">\n<td data-start=\"3567\" data-end=\"3592\" data-col-size=\"sm\"><strong data-start=\"3569\" data-end=\"3591\">Former vos \u00e9quipes<\/strong><\/td>\n<td data-start=\"3592\" data-end=\"3669\" data-col-size=\"md\">Inclure cette nouvelle m\u00e9trique dans votre dashboard marketing et offline<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"3671\" data-end=\"3674\" \/>\n<h2 data-start=\"3676\" data-end=\"3743\">Vision tourn\u00e9e vers l\u2019avenir\u202f: ce que cela signifie pour vous<\/h2>\n<ul data-start=\"3745\" data-end=\"4254\">\n<li data-start=\"3745\" data-end=\"3898\">\n<p data-start=\"3747\" data-end=\"3898\"><em data-start=\"3747\" data-end=\"3762\">Store Reviews<\/em> marque un tournant pour la <strong data-start=\"3790\" data-end=\"3813\">confiance num\u00e9rique<\/strong> : les consommateurs n\u2019auront plus besoin de quitter le site pour juger sa fiabilit\u00e9.<\/p>\n<\/li>\n<li data-start=\"3899\" data-end=\"4050\">\n<p data-start=\"3901\" data-end=\"4050\">Cette nouvelle couche de transparence transforme une navigation passive en <strong data-start=\"3976\" data-end=\"3993\">praxis active<\/strong> : un outil de scoring pour vos points de vente en ligne.<\/p>\n<\/li>\n<li data-start=\"4051\" data-end=\"4141\">\n<p data-start=\"4053\" data-end=\"4141\">Plus de fiabilit\u00e9 = plus de confort d\u2019achat = <strong data-start=\"4099\" data-end=\"4140\">r\u00e9duction du taux d\u2019abandon de panier<\/strong>.<\/p>\n<\/li>\n<li data-start=\"4142\" data-end=\"4254\">\n<p data-start=\"4144\" data-end=\"4254\">Et si Google reste discret sur le mod\u00e8le \u00e9conomique, certains \u00e9voquent une version payante ou premium \u00e0 venir.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4279\" data-end=\"4506\">\u00a0<\/p>\n<p data-start=\"4279\" data-end=\"4506\">\u00a0<\/p>\n<p data-start=\"4279\" data-end=\"4506\">Avec l\u2019arriv\u00e9e de <em data-start=\"4297\" data-end=\"4312\">Store Reviews<\/em>, Google Chrome installe un <strong data-start=\"4340\" data-end=\"4362\">filtre de s\u00e9r\u00e9nit\u00e9<\/strong> dans l\u2019exp\u00e9rience e\u2011commerce. Pour les <strong data-start=\"4402\" data-end=\"4445\">directeurs marketing des grands groupes<\/strong>, c\u2019est le moment de passer en mode <strong data-start=\"4481\" data-end=\"4504\">strat\u00e9gie proactive<\/strong> :<\/p>\n<ul data-start=\"4508\" data-end=\"4708\">\n<li data-start=\"4508\" data-end=\"4574\">\n<p data-start=\"4510\" data-end=\"4574\">Se pr\u00e9parer techniquement et juridiquement au d\u00e9ploiement global<\/p>\n<\/li>\n<li data-start=\"4575\" data-end=\"4643\">\n<p data-start=\"4577\" data-end=\"4643\">S\u00e9curiser une bonne e\u2011r\u00e9putation via des avis clients authentiques<\/p>\n<\/li>\n<li data-start=\"4644\" data-end=\"4708\">\n<p data-start=\"4646\" data-end=\"4708\">Mettre en place des routines de suivi et optimisation continue<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Cette fonctionnalit\u00e9 utilise les donn\u00e9es de Google Shopping et d&rsquo;autres sites Web d&rsquo;avis populaires &#8211; Google\u00a0\u00bb<\/p>\n","protected":false},"author":10,"featured_media":20930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69,78],"tags":[70,81,82],"class_list":["post-20921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace","category-avis-google","tag-avis-google","tag-reputation","tag-store-reviews"],"acf":{"affichage_hp":true,"reporting":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&#039;affiche directement dans le navigateur<\/title>\n<meta name=\"description\" content=\"Google Chrome d\u00e9voile Store Reviews : vos avis clients seront visibles d\u00e8s la navigation. Le Review Management devient strat\u00e9gique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&#039;affiche directement dans le navigateur\" \/>\n<meta property=\"og:description\" content=\"Google Chrome d\u00e9voile Store Reviews : vos avis clients seront visibles d\u00e8s la navigation. Le Review Management devient strat\u00e9gique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T11:33:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/08\/Store-review-Google-Chrome-copie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1678\" \/>\n\t<meta property=\"og:image:height\" content=\"1222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Marette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@custplace\" \/>\n<meta name=\"twitter:site\" content=\"@custplace\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Marette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/\"},\"author\":{\"name\":\"Nicolas Marette\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/6886647d5fe7f5f15c1f07862e53e73c\"},\"headline\":\"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&rsquo;affiche directement dans le navigateur\",\"datePublished\":\"2025-08-04T11:33:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/\"},\"wordCount\":1123,\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Store-review-Google-Chrome-copie.jpg\",\"keywords\":[\"avis google\",\"r\u00e9putation\",\"store reviews\"],\"articleSection\":[\"Actualit\u00e9s\",\"Google\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/\",\"name\":\"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s'affiche directement dans le navigateur\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Store-review-Google-Chrome-copie.jpg\",\"datePublished\":\"2025-08-04T11:33:14+00:00\",\"description\":\"Google Chrome d\u00e9voile Store Reviews : vos avis clients seront visibles d\u00e8s la navigation. Le Review Management devient strat\u00e9gique.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Store-review-Google-Chrome-copie.jpg\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Store-review-Google-Chrome-copie.jpg\",\"width\":1678,\"height\":1222,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-chrome-lance-store-reviews\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avis clients\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/categorie\\\/actu-custplace\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&rsquo;affiche directement dans le navigateur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#website\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"name\":\"Custplace\",\"description\":\"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\",\"name\":\"Custplace\",\"alternateName\":\"Plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"width\":600,\"height\":600,\"caption\":\"Custplace\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/custplace\",\"https:\\\/\\\/x.com\\\/custplace\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/custplace\",\"https:\\\/\\\/www.instagram.com\\\/custplace\",\"https:\\\/\\\/www.youtube.com\\\/@custplace\\\/\"],\"location\":{\"@type\":\"Place\",\"name\":\"Custplace\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"125 Rue du Th\u00e9\u00e2tre\",\"addressLocality\":\"Paris\",\"addressRegion\":\"\u00cele-de-France\",\"postalCode\":\"75015\",\"addressCountry\":\"FR\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.84576\",\"longitude\":\"2.296451\"}}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/6886647d5fe7f5f15c1f07862e53e73c\",\"name\":\"Nicolas Marette\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g\",\"caption\":\"Nicolas Marette\"},\"description\":\"Nicolas, dipl\u00f4m\u00e9 de l\u2019IPAG, a commenc\u00e9 sa carri\u00e8re dans le digital chez Mindshare et Digitas avant de fonder Third Voice en 2007, une agence de conseil en e-r\u00e9putation. En 2013, il cr\u00e9e Custplace, une plateforme d\u00e9di\u00e9e \u00e0 la gestion des avis clients et de l\u2019e-r\u00e9putation, avec l\u2019ambition de renforcer la transparence et la confiance entre marques et consommateurs.\",\"sameAs\":[\"https:\\\/\\\/fr.custplace.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nicolasmarette\\\/\"],\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/author\\\/nicolas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s'affiche directement dans le navigateur","description":"Google Chrome d\u00e9voile Store Reviews : vos avis clients seront visibles d\u00e8s la navigation. Le Review Management devient strat\u00e9gique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s'affiche directement dans le navigateur","og_description":"Google Chrome d\u00e9voile Store Reviews : vos avis clients seront visibles d\u00e8s la navigation. Le Review Management devient strat\u00e9gique.","og_url":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/","og_site_name":"Custplace","article_publisher":"https:\/\/www.facebook.com\/custplace","article_published_time":"2025-08-04T11:33:14+00:00","og_image":[{"width":1678,"height":1222,"url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/08\/Store-review-Google-Chrome-copie.jpg","type":"image\/jpeg"}],"author":"Nicolas Marette","twitter_card":"summary_large_image","twitter_creator":"@custplace","twitter_site":"@custplace","twitter_misc":{"\u00c9crit par":"Nicolas Marette","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#article","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/"},"author":{"name":"Nicolas Marette","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/person\/6886647d5fe7f5f15c1f07862e53e73c"},"headline":"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&rsquo;affiche directement dans le navigateur","datePublished":"2025-08-04T11:33:14+00:00","mainEntityOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/"},"wordCount":1123,"publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/08\/Store-review-Google-Chrome-copie.jpg","keywords":["avis google","r\u00e9putation","store reviews"],"articleSection":["Actualit\u00e9s","Google"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/","url":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/","name":"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s'affiche directement dans le navigateur","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#primaryimage"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/08\/Store-review-Google-Chrome-copie.jpg","datePublished":"2025-08-04T11:33:14+00:00","description":"Google Chrome d\u00e9voile Store Reviews : vos avis clients seront visibles d\u00e8s la navigation. Le Review Management devient strat\u00e9gique.","breadcrumb":{"@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#primaryimage","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/08\/Store-review-Google-Chrome-copie.jpg","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/08\/Store-review-Google-Chrome-copie.jpg","width":1678,"height":1222,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/fr.custplace.com\/business\/google-chrome-lance-store-reviews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avis clients","item":"https:\/\/fr.custplace.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/fr.custplace.com\/business\/categorie\/actu-custplace\/"},{"@type":"ListItem","position":3,"name":"Google Chrome lance \u00ab Store Reviews \u00bb : quand la r\u00e9putation s&rsquo;affiche directement dans le navigateur"}]},{"@type":"WebSite","@id":"https:\/\/fr.custplace.com\/#website","url":"https:\/\/fr.custplace.com\/","name":"Custplace","description":"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un","publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fr.custplace.com\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/fr.custplace.com\/#organization","name":"Custplace","alternateName":"Plateforme de r\u00e9putation et de marketing local Tout-en-un","url":"https:\/\/fr.custplace.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","width":600,"height":600,"caption":"Custplace"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/custplace","https:\/\/x.com\/custplace","https:\/\/www.linkedin.com\/company\/custplace","https:\/\/www.instagram.com\/custplace","https:\/\/www.youtube.com\/@custplace\/"],"location":{"@type":"Place","name":"Custplace","address":{"@type":"PostalAddress","streetAddress":"125 Rue du Th\u00e9\u00e2tre","addressLocality":"Paris","addressRegion":"\u00cele-de-France","postalCode":"75015","addressCountry":"FR"},"geo":{"@type":"GeoCoordinates","latitude":"48.84576","longitude":"2.296451"}}},{"@type":"Person","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/person\/6886647d5fe7f5f15c1f07862e53e73c","name":"Nicolas Marette","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g","caption":"Nicolas Marette"},"description":"Nicolas, dipl\u00f4m\u00e9 de l\u2019IPAG, a commenc\u00e9 sa carri\u00e8re dans le digital chez Mindshare et Digitas avant de fonder Third Voice en 2007, une agence de conseil en e-r\u00e9putation. En 2013, il cr\u00e9e Custplace, une plateforme d\u00e9di\u00e9e \u00e0 la gestion des avis clients et de l\u2019e-r\u00e9putation, avec l\u2019ambition de renforcer la transparence et la confiance entre marques et consommateurs.","sameAs":["https:\/\/fr.custplace.com\/","https:\/\/www.linkedin.com\/in\/nicolasmarette\/"],"url":"https:\/\/fr.custplace.com\/business\/author\/nicolas\/"}]}},"_links":{"self":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/20921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/comments?post=20921"}],"version-history":[{"count":0,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/20921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media\/20930"}],"wp:attachment":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media?parent=20921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/categories?post=20921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/tags?post=20921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}