{"id":21110,"date":"2025-09-08T14:38:36","date_gmt":"2025-09-08T12:38:36","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=21110"},"modified":"2025-09-08T14:38:36","modified_gmt":"2025-09-08T12:38:36","slug":"bfm-business-focus-retail","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/bfm-business-focus-retail\/","title":{"rendered":"Smart QR code, valeur des avis, diffusion 360\u00b0 : Custplace d\u00e9voile ses nouveaut\u00e9s sur BFM Business"},"content":{"rendered":"\n<p>\u00ab\u00a0<strong>Donner la parole aux consommateurs et transformer leurs avis en levier de croissance<\/strong>\u00ab\u00a0, c&rsquo;est avec ce pitch que Custplace \u00e0 \u00e9t\u00e9 re\u00e7u \u00e0 l&rsquo;occasion de la derni\u00e8re \u00e9mission de Focus Retail sur BFM Business.\u00a0<\/p>\n<p>Nicolas Marette \u00e9tait l&rsquo;invit\u00e9 de Eva Jacquot pour pr\u00e9senter l&rsquo;\u00e9tude sur la valeur financi\u00e8re d&rsquo;un avis client (<a href=\"https:\/\/fr.custplace.com\/business\/livre-blanc\/combien-vaut-un-avis-client\/\">t\u00e9l\u00e9charger le livre blanc<\/a>) et sa nouvelle <a href=\"https:\/\/fr.custplace.com\/business\/qr-code-avis-google-apple-et-moteur-dia-collecte-intelligente-en-magasin\/\">solution de Smart QR<\/a> code pour collecter les magasins et r\u00e9seaux point de vente.<\/p>\n<p>Voir l&rsquo;interview :\u00a0<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/SQxI6doI4B4?si=AZfM91sG6ukAmMxd\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p data-start=\"311\" data-end=\"508\">Lors de cette interview, plusieurs annonces strat\u00e9giques et innovations ont \u00e9t\u00e9 pr\u00e9sent\u00e9es, illustrant la vision de Custplace autour du <a href=\"https:\/\/fr.custplace.com\/business\/centraliser-les-avis\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"447\" data-end=\"468\">Review Management<\/strong><\/a> et du <a href=\"https:\/\/fr.custplace.com\/business\/presence-management\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"447\" data-end=\"468\">Presence Management<\/strong><\/a>\u00a0<\/p>\n<h3 data-start=\"510\" data-end=\"569\">Une \u00e9tude exclusive sur la valeur des avis clients<\/h3>\n<p data-start=\"570\" data-end=\"1008\">En avant-premi\u00e8re, Custplace a d\u00e9voil\u00e9 les r\u00e9sultats d\u2019une enqu\u00eate in\u00e9dite : <a href=\"https:\/\/fr.custplace.com\/business\/livre-blanc\/combien-vaut-un-avis-client\/?utm_source=blog&amp;utm_campaign=article-actu\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"647\" data-end=\"693\">combien rapporte r\u00e9ellement un avis client<\/strong><\/a>. L\u2019\u00e9tude met en lumi\u00e8re l\u2019impact \u00e9conomique direct des avis en ligne, que ce soit en B2C ou en B2B, et d\u00e9montre qu\u2019un avis peut peser lourd dans la balance d\u2019une d\u00e9cision d\u2019achat. Un chiffre cl\u00e9 : chaque avis client poss\u00e8de une valeur financi\u00e8re mesurable, renfor\u00e7ant son r\u00f4le de levier marketing incontournable.<\/p>\n<p data-start=\"570\" data-end=\"1008\">\u00a0<\/p>\n<h3 data-start=\"1010\" data-end=\"1083\">Le lancement du Smart QR Code pour collecter les avis en magasin<\/h3>\n<p data-start=\"1084\" data-end=\"1502\">Autre nouveaut\u00e9, le <strong data-start=\"1104\" data-end=\"1121\">Smart QR Code<\/strong> qui facilite la collecte d\u2019avis en point de vente. Plac\u00e9 dans les magasins, ce QR code intelligent oriente le client vers la plateforme la plus pertinente (Google, Apple Plans, Custplace ou moteurs d\u2019IA) afin de g\u00e9n\u00e9rer un maximum d\u2019impact. R\u00e9sultat : une collecte d\u2019avis plus simple, plus fluide, et surtout <strong data-start=\"1431\" data-end=\"1464\">multidiffus\u00e9e automatiquement<\/strong> sur toutes les grandes plateformes.<\/p>\n<h3 data-start=\"1504\" data-end=\"1572\">La strat\u00e9gie de sollicitation et de multidiffusion des avis<\/h3>\n<p data-start=\"1573\" data-end=\"1898\">L\u2019interview insiste sur l\u2019importance de <strong data-start=\"1613\" data-end=\"1646\">demander l\u2019avis au bon moment<\/strong> et de s\u2019appuyer sur la multidiffusion. Chaque retour client est exploit\u00e9 au maximum pour nourrir l\u2019e-r\u00e9putation, am\u00e9liorer la <strong data-start=\"1773\" data-end=\"1792\">pr\u00e9sence locale<\/strong> et renforcer la visibilit\u00e9 sur Google Business Profile, Apple Plans et autres \u00e9cosyst\u00e8mes de recherche.<\/p>\n<h3 data-start=\"1900\" data-end=\"1960\">Le Presence Management, cl\u00e9 de la visibilit\u00e9 locale<\/h3>\n<p data-start=\"1961\" data-end=\"2318\">Custplace poursuit son d\u00e9veloppement sur le <strong data-start=\"2005\" data-end=\"2028\">Presence Management<\/strong>, une solution compl\u00e8te qui permet aux entreprises de piloter leur <strong data-start=\"2095\" data-end=\"2116\">visibilit\u00e9 locale<\/strong>. L\u2019objectif : s\u2019assurer que chaque point de vente b\u00e9n\u00e9ficie d\u2019informations correctes, accessibles et d\u2019avis valoris\u00e9s, afin d\u2019am\u00e9liorer le r\u00e9f\u00e9rencement local et d\u2019attirer plus de clients en magasin.<\/p>\n<h3 data-start=\"2320\" data-end=\"2387\">L\u2019expansion internationale avec Review.jobs aux \u00c9tats-Unis<\/h3>\n<p data-start=\"2388\" data-end=\"2721\">Enfin, l\u2019interview s\u2019ach\u00e8ve avec une annonce forte : le lancement de <a href=\"https:\/\/review.jobs\/fr\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"2457\" data-end=\"2472\">Review.jobs<\/strong> aux USA<\/a>. Cette plateforme d\u00e9di\u00e9e aux <strong data-start=\"2510\" data-end=\"2527\">avis salari\u00e9s<\/strong> s\u2019impose comme un standard de confiance gr\u00e2ce \u00e0 sa certification NF, offrant aux entreprises am\u00e9ricaines un outil unique pour valoriser leur marque employeur et attirer les meilleurs talents.<\/p>\n<p data-start=\"2388\" data-end=\"2721\">Voir la totalit\u00e9 de l&rsquo;\u00e9mission sur <a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/focus-retail\/video-focus-retail-samedi-6-septembre_VN-202509060241.html\">BFM Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicolas Marette \u00e9tait l&rsquo;invit\u00e9 de Eva Jacquot pour pr\u00e9senter l&rsquo;\u00e9tude sur la valeur financi\u00e8re d&rsquo;un avis client et sa&#8230;<\/p>\n","protected":false},"author":10,"featured_media":21115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[74,75,76],"class_list":["post-21110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace","tag-bfm-focus-retail","tag-smart-qr-code-avis","tag-valeur-avis-client"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart QR code, valeur des avis, diffusion 360\u00b0 : Custplace d\u00e9voile ses nouveaut\u00e9s sur BFM Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les nouveaut\u00e9s de Custplace sur BFM Business : Smart QR code, valeur des avis clients et strat\u00e9gie de diffusion 360\u00b0.\" 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