{"id":21214,"date":"2025-09-29T10:55:41","date_gmt":"2025-09-29T08:55:41","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=21214"},"modified":"2025-10-10T11:57:05","modified_gmt":"2025-10-10T09:57:05","slug":"custplace-calcule-limpact-carbone-des-avis-clients","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/custplace-calcule-limpact-carbone-des-avis-clients\/","title":{"rendered":"Custplace calcule l\u2019impact carbone des avis clients"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>COMMUNIQUE DE PRESSE<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Avis clients et environnement<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Custplace, pour la premi\u00e8re fois au monde, calcule l\u2019impact carbone des avis clients. La plate-forme rejoint par ailleurs le club Entreprendre pour la Plan\u00e8te du WWF France.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>La collecte d\u02bcavis client, comme toute activit\u00e9, g\u00e9n\u00e8re un impact carbone. Custplace,&nbsp; sp\u00e9cialiste du recueil et de l\u02bcanalyse d\u02bcavis, est la premi\u00e8re entreprise \u00e0 calculer pr\u00e9cis\u00e9ment cet impact. Elle met en place une s\u00e9rie d\u02bcactions permettant de le contrebalancer : au-del\u00e0 de ses initiatives sur le terrain, l\u02bcentreprise Custplace rejoint le club Entreprendre pour la Plan\u00e8te et soutient les actions du&nbsp; WWF France. Custplace devient ainsi la premi\u00e8re solution responsable de gestion des avis. <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel impact carbone repr\u00e9sente un avis client? Pour r\u00e9pondre \u00e0 cette question, Custplace innove en devenant la <strong>premi\u00e8re entreprise \u00e0 mesurer pr\u00e9cis\u00e9ment cet impact.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chaque avis client \u201cp\u00e8se\u02ee 1,2 g en \u00e9quivalent carbone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2024, la plateforme a collect\u00e9, mod\u00e9r\u00e9 ou diffus\u00e9 plus de 20,4 millions d\u02bcavis de clients et de salari\u00e9s. Sur la base d\u02bcune analyse rigoureuse*, l\u02bcentreprise a estim\u00e9 \u00e0 24,9 tonnes \u00e9quivalent CO\u2082 l\u02bcensemble de ses \u00e9missions annuelles, soit environ <strong>1,2 gramme par avis trait\u00e9<\/strong>. <em>\u201cCela repr\u00e9sente l\u02bc\u00e9quivalent d\u02bcun <strong>&nbsp;trajet de 10 m en voiture thermique<\/strong>,<\/em> pr\u00e9cise <strong>Nicolas Marette, fondateur de Custplace.<\/strong> <em>A partir de cet \u00e9tat des lieux, nous avons d\u00e9cid\u00e9 de mettre en place une s\u00e9rie d\u02bcactions pour faire diminuer notre impact carbone global, et donc celui de chacun des avis que nous g\u00e9rons\u02ee.&nbsp; <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un partenariat avec WWF France, impliquant les \u00e9quipes des deux c\u00f4t\u00e9s de la M\u00e9diterran\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En juillet 2025, un <strong>partenariat a \u00e9t\u00e9 sign\u00e9 avec WWF France<\/strong>. Custplace est d\u00e9sormais membre du Club Entreprendre pour la Plan\u00e8te de WWF. Ce club rassemble des PME et ETI de tous secteurs, engag\u00e9s aux c\u00f4t\u00e9s du WWF France pour<strong> contribuer \u00e0 la transition \u00e9cologique<\/strong>. Dans le cadre de ce partenariat, Custplacea choisi de soutenir <strong>l\u02bcinitiative \u201c Redonner du souffle \u00e0 la M\u00e9diterran\u00e9e\u02ee<\/strong> concr\u00e8tement, l\u02bcentreprise contribue \u00e0 financer le Blue Panda, le bateau ambassadeur de WWF France. Son r\u00f4le: mener des missions scientifiques et naviguer de port en port pour \u00e9duquer, sensibiliser et convaincre de la n\u00e9cessit\u00e9 de pr\u00e9server la M\u00e9diterran\u00e9e et les \u00e9cosyst\u00e8mes marins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cLe choix de soutenir cette action s\u02bcest impos\u00e9 naturellement, dans la mesure o\u00f9 Custplace op\u00e8re conjointement depuis la France et le Maroc, <\/em>explique Nicolas Marette. <em>R\u00e9unir nos \u00e9quipes autour d\u02bcun projet f\u00e9d\u00e9rateur, impliquant les deux pays, nous est donc apparu comme une \u00e9vidence\u02ee.&nbsp; <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des actions de terrain au Maroc, men\u00e9es avec des partenaires locaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Custplace m\u00e8ne, par ailleurs, <strong>plusieurs projets au Maroc<\/strong> : plusieurs fois par an, lors de jours f\u00e9ri\u00e9s, les \u00e9quipes sont invit\u00e9es \u00e0 participer \u00e0 des op\u00e9rations de nettoyage des plages, en partenariat avec des associations locales. Sur un plan plus soci\u00e9tal, Custplace participe \u00e9galement \u00e0 une op\u00e9ration de <strong>formation aux m\u00e9tiers de la robotique,<\/strong> \u00e0 destination des populations rurales marocaines. Une caravane sillonne ainsi les r\u00e9gions les plus enclav\u00e9es du pays, afin de proposer aux jeunes des sessions de sensibilisation \u00e0 ces m\u00e9tiers fortement cr\u00e9ateurs d\u02bcemploi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un programme de sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique impliquant l\u02bcensemble des process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Custplace a \u00e9galement entrepris, depuis d\u00e9but 2025, de <strong>travailler sur l&rsquo;ensemble de ses process,<\/strong> \u00e0 travers deux chantiers majeurs : la <strong>r\u00e9duction du volume de donn\u00e9es <\/strong>stock\u00e9es et transf\u00e9r\u00e9es d\u02bcune part, et l\u02bcadoption de <strong>pratiques plus responsables <\/strong>d\u02bcautre part. <em>\u201cNous avons men\u00e9 une revue de l&rsquo;ensemble des outils et technologies que nous utilisons, <\/em>explique Nicolas Marette : d\u00e9sormais, chacun de nos outils (serveurs, logiciels, infrastructures physiques\u2026) <em>est op\u00e9r\u00e9 par des acteurs de proximit\u00e9, \u00e0 l\u02bcimpact carbone r\u00e9duit au maximum\u02ee. <\/em>L\u02bcentreprise a \u00e9galement <strong>acc\u00e9l\u00e9r\u00e9 sur le t\u00e9l\u00e9travail<\/strong> : afin de limiter les d\u00e9placements, l\u02bcensemble des \u00e9quipes peut travailler en \u201cfull remote\u02ee.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cA travers ces actions, nous comptons significativement r\u00e9duire notre impact carbone, et impliquer dans notre action chacun des Fran\u00e7ais que nous sollicitons<\/em>, r\u00e9sume Nicolas Marette. <em>Nous voulons d\u00e9montrer qu\u02bcil est possible de concilier performance technologique et responsabilit\u00e9 environnementale et soci\u00e9tale, dans un secteur encore peu engag\u00e9 sur ces sujets\u02ee.&nbsp; <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>*M\u00c9THODOLOGIE <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour mesurer l\u02bcimpact carbone des avis clients, Custplace a mesur\u00e9 son impact carbone global en int\u00e9grant l\u02bcensemble de ses \u00e9missions :&nbsp; d\u00e9placements, communication, stockage des donn\u00e9es, utilisation des logiciels, fabrication et transport des \u00e9quipements \u00e9lectroniques utilis\u00e9s (ordinateurs, smartphones, serveurs), sans oublier la gestion des d\u00e9chets \u00e9lectroniques. L\u02bcentreprise a ensuite divis\u00e9 cet impact global 24,9 tonnes en 2024 par le nombre d\u02bcavis clients trait\u00e9s durant cette m\u00eame ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMMUNIQUE DE PRESSE Avis clients et environnement Custplace, pour la premi\u00e8re fois au monde, calcule l\u2019impact carbone des avis clients. La plate-forme rejoint par ailleurs le club Entreprendre pour la Plan\u00e8te du WWF France. La collecte d\u02bcavis client, comme toute activit\u00e9, g\u00e9n\u00e8re un impact carbone. Custplace,&nbsp; sp\u00e9cialiste du recueil et de l\u02bcanalyse d\u02bcavis, est la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":21218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[79,80],"class_list":["post-21214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-empreinte-carbone-avis","tag-wwf-custplace"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custplace calcule l\u2019impact carbone des avis clients<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/custplace-calcule-limpact-carbone-des-avis-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custplace calcule l\u2019impact carbone des avis clients\" \/>\n<meta property=\"og:description\" content=\"COMMUNIQUE DE PRESSE Avis clients et environnement Custplace, pour la premi\u00e8re fois au monde, calcule l\u2019impact carbone des avis clients. La plate-forme rejoint par ailleurs le club Entreprendre pour la Plan\u00e8te du WWF France. La collecte d\u02bcavis client, comme toute activit\u00e9, g\u00e9n\u00e8re un impact carbone. 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