{"id":22403,"date":"2019-10-25T16:13:50","date_gmt":"2019-10-25T16:13:50","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=3616"},"modified":"2019-10-25T16:13:50","modified_gmt":"2019-10-25T16:13:50","slug":"limportance-de-la-collecte-des-avis-google-my-business","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/limportance-de-la-collecte-des-avis-google-my-business\/","title":{"rendered":"L’importance de la collecte des avis Google My Business"},"content":{"rendered":"

Google My Business (GMB) est une plateforme web dot\u00e9e d’outils permettant aux entreprises et aux \u00e9tablissements locaux d’\u00eatre pr\u00e9sents en ligne \u00e0 travers Google Maps (localisation) et les r\u00e9sultats de recherche (Google).<\/p>\n

Les \u00e9tablissements valid\u00e9s sur GMB sont deux fois plus susceptibles d’\u00eatre consid\u00e9r\u00e9s comme fiables par les internautes gr\u00e2ce aux notes et commentaires mis en avant, aux informations d\u00e9taill\u00e9es sur l’emplacement et les services (ou produits) offerts, et la possibilit\u00e9 de rentrer rapidement en contact avec la marque.<\/p>\n

Custplace, qui se place en leader d’avis et de service client, a un partenariat avec Google pour diffuser les avis et les notes collect\u00e9es par la plateforme, directement sur GMB. Plus pr\u00e9cis\u00e9ment, en laissant un avis sur Custplace, ces m\u00eames informations sont utilis\u00e9es pour pr\u00e9-remplir le bloc avis correspondant \u00e0 la bonne page magasin, en utilisant la note et l’avis d\u00e9j\u00e0 publi\u00e9s, et simplifie ainsi la t\u00e2che \u00e0 l’utilisateur en centralisant la collecte depuis une seule plateforme.<\/p>\n

1. La publication de l’avis Custplace<\/strong><\/p>\n

Ci-dessous l’interface de d\u00e9p\u00f4t de l’avis et de la note sur Custplace avec les champs : avis, note, titre, point de vente et date.<\/p>\n

\"\"<\/p>\n

2. La publication de l’avis Google My Business<\/strong><\/p>\n

Ci-dessous l’interface de d\u00e9p\u00f4t de l’avis et de la note sur GMB gr\u00e2ce aux champs pr\u00e9-remplis utilisant les informations pr\u00e9c\u00e9demment collect\u00e9es par Custplace :<\/p>\n

\"\"<\/p>\n

Gr\u00e2ce \u00e0 cette fen\u00eatre, l’utilisateur n’aura pas \u00e0 quitter Custplace et red\u00e9poser un avis et une note sur GMB, ce qui entretient une exp\u00e9rience utilisateur optimale et constitue un gain consid\u00e9rable de temps.<\/p>\n

Il est n\u00e9anmoins n\u00e9cessaire d’avoir un compte Google pour utiliser la fonctionnalit\u00e9, mais dans ce cas, la marque profite de la forte autorit\u00e9 du moteur de recherche tout en contr\u00f4lant efficacement son e-r\u00e9putation et le classement de ses points de ventes. Plus de d\u00e9tails sont disponibles via ce lien<\/a> sur le dispositif clef en main Custplace de collecte et de diffusion d\u2019avis authentifi\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google My Business (GMB) est une plateforme web dot\u00e9e d’outils permettant aux entreprises et aux \u00e9tablissements locaux d’\u00eatre pr\u00e9sents en ligne \u00e0 travers Google Maps (localisation) et les r\u00e9sultats de recherche (Google). Les \u00e9tablissements valid\u00e9s sur GMB sont deux fois plus susceptibles d’\u00eatre consid\u00e9r\u00e9s comme fiables par les internautes gr\u00e2ce aux notes et commentaires mis […]<\/p>\n","protected":false},"author":6,"featured_media":3642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-22403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace"],"acf":{"affichage_hp":false,"reporting":false},"yoast_head":"\nL'importance de la collecte des avis Google My Business<\/title>\n<meta name=\"description\" content=\"Boostez la fiabilit\u00e9 et visibilit\u00e9 de vos \u00e9tablissements avec Custplace, en collectant et diffusant facilement vos avis Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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