{"id":23987,"date":"2025-10-13T16:02:25","date_gmt":"2025-10-13T14:02:25","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=23987"},"modified":"2025-10-13T18:58:00","modified_gmt":"2025-10-13T16:58:00","slug":"chateau-la-fontaine-mise-sur-custplace","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/chateau-la-fontaine-mise-sur-custplace\/","title":{"rendered":"Ch\u00e2teau La Fontaine : un g\u00eete en Gironde mise sur Custplace pour renforcer sa r\u00e9putation locale"},"content":{"rendered":"\n

Le Ch\u00e2teau La Fontaine<\/strong>,<\/a> situ\u00e9 \u00e0 Fronsac au c\u0153ur des vignes bordelaises a souhait\u00e9 mettre en place un strat\u00e9gie de visibilit\u00e9 en ligne pour s\u00e9duire une client\u00e8le exigeante.<\/p>\n\n\n\n

\u00c9milie Marette, la propri\u00e9taire du Ch\u00e2teau, a choisi Custplace pour g\u00e9rer la r\u00e9putation et le marketing local.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le lancement<\/h2>\n\n\n\n

D\u00e8s le lancement du partenariat, Custplace a propos\u00e9 un dispositif complet : envoi automatis\u00e9 de demandes d\u2019avis quelques jours apr\u00e8s le d\u00e9part des clients, mod\u00e9ration rigoureuse conforme aux exigences AFNOR, diffusion des retours sur Google Business Profile, Pages Jaunes, Tripadvisor. La plateforme permet aussi d\u2019importer des avis d\u00e9j\u00e0 collect\u00e9s pour compl\u00e9ter le dispositif. Cette approche garantit la fiabilit\u00e9 des avis publi\u00e9s et rassure les futurs voyageurs<\/p>\n\n\n\n

Le pilotage<\/h2>\n\n\n\n

\u00c9milie souligne que Custplace lui a fourni une console intuitive, permettant de piloter les campagnes d\u2019avis, d\u2019y r\u00e9pondre et de suivre les indicateurs cl\u00e9s en temps r\u00e9el. La possibilit\u00e9 de mod\u00e9rer les commentaires n\u00e9gatifs ou inappropri\u00e9s de mani\u00e8re transparente permet de maintenir un profil d\u2019e\u2011r\u00e9putation coh\u00e9rent. Cette ma\u00eetrise renforce la cr\u00e9dibilit\u00e9 du Ch\u00e2teau aux yeux des voyageurs<\/p>\n\n\n\n

Les atouts<\/h2>\n\n\n\n

L\u2019un des atouts \u00e9voqu\u00e9s est l\u2019int\u00e9gration des avis sur plusieurs canaux pour optimiser le SEO local. Lorsque Google pr\u00e9sente un pack local en r\u00e9ponse \u00e0 une recherche comme \u201ch\u00e9bergement Gironde\u201d, la pr\u00e9sence d\u2019avis authentifi\u00e9s am\u00e9liore la visibilit\u00e9. Les technologies de Custplace permettent ainsi au domaine de capter l\u2019attention des prospects gr\u00e2ce \u00e0 des avis visibles et certifi\u00e9s.<\/p>\n\n\n\n

\n

J’ai choisi Custplace pour pour g\u00e9rer efficacement nos avis clients\u2026 et peut \u00eatre aussi parce que je connais tr\u00e8s bien le patron<\/p>\n\n\n\n

\u00c9milie Marette<\/p>\n<\/blockquote>\n\n\n\n

Les r\u00e9sultats<\/h2>\n\n\n\n

En quelques mois, le Ch\u00e2teau La Fontaine a not\u00e9 une transformation marqu\u00e9e : le nombre total d\u2019avis a consid\u00e9rablement augment\u00e9, avec un taux de satisfaction moyen de 4,9\u202f\/\u202f5 sur Custplace et une diffusion depuis la plateforme vers les fiches Google. Le site a enregistr\u00e9 d\u00e8s le premier trimestre une hausse remarquable des r\u00e9servations directes, avec une progression de trafic local estim\u00e9e autour de 25 \u00e0 30\u202f% selon les outils d\u2019analyse<\/p>\n\n\n\n

Les performances<\/h2>\n\n\n\n

Ce partenariat a rapidement pay\u00e9 : un taux de r\u00e9ponse aux avis sup\u00e9rieur \u00e0 85\u202f%, un taux de r\u00e9servation<\/a> direct via le site du Ch\u00e2teau en hausse, et surtout, des visiteurs rassur\u00e9s par la pr\u00e9cision des retours clients. Les t\u00e9moignages authentiques post\u00e9s via Custplace ont largement contribu\u00e9 \u00e0 convertir l\u2019int\u00e9r\u00eat en r\u00e9servations. Une situation id\u00e9ale pour rester comp\u00e9titif dans un march\u00e9 o\u00f9 la confiance digitale devient un levier essentiel.<\/p>\n\n\n\n

Les conclusions<\/h2>\n\n\n\n

L\u2019adoption de Custplace a permis de reprendre la main sur la e-r\u00e9putation du Ch\u00e2teau La Fontaine en levier concret de croissance locale. En combinant rigueur, transparence et performance SEO, Custplace s\u2019impose comme une solution strat\u00e9gique pour tout h\u00e9bergement souhaitant valoriser son image, s\u00e9duire les voyageurs en qu\u00eate d\u2019authenticit\u00e9 et booster sa visibilit\u00e9 r\u00e9gionale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Ch\u00e2teau La Fontaine, situ\u00e9 \u00e0 Fronsac au c\u0153ur des vignes bordelaises a souhait\u00e9 mettre en place un strat\u00e9gie de visibilit\u00e9 en ligne pour s\u00e9duire une client\u00e8le exigeante. \u00c9milie Marette, la propri\u00e9taire du Ch\u00e2teau, a choisi Custplace pour g\u00e9rer la r\u00e9putation et le marketing local. Le lancement D\u00e8s le lancement du partenariat, Custplace a propos\u00e9 un […]<\/p>\n","protected":false},"author":10,"featured_media":23992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88],"tags":[115,114],"class_list":["post-23987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-chateau-la-fontaine-avis","tag-etude-de-cas-tourisme"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"\nCh\u00e2teau La Fontaine : un g\u00eete en Gironde mise sur Custplace pour renforcer sa r\u00e9putation locale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/chateau-la-fontaine-mise-sur-custplace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u00e2teau La Fontaine : un g\u00eete en Gironde mise sur Custplace pour renforcer sa r\u00e9putation locale\" \/>\n<meta property=\"og:description\" content=\"Le Ch\u00e2teau La Fontaine, situ\u00e9 \u00e0 Fronsac au c\u0153ur des vignes bordelaises a souhait\u00e9 mettre en place un strat\u00e9gie de visibilit\u00e9 en ligne pour s\u00e9duire une client\u00e8le exigeante. \u00c9milie Marette, la propri\u00e9taire du Ch\u00e2teau, a choisi Custplace pour g\u00e9rer la r\u00e9putation et le marketing local. 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