{"id":24148,"date":"2025-10-28T09:13:45","date_gmt":"2025-10-28T08:13:45","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=24148"},"modified":"2025-10-28T09:14:35","modified_gmt":"2025-10-28T08:14:35","slug":"comment-in-extenso-a-fait-croitre-de-40-son-chiffre-daffaires-digital","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/comment-in-extenso-a-fait-croitre-de-40-son-chiffre-daffaires-digital\/","title":{"rendered":"COMMENT IN EXTENSO A FAIT CRO\u00ceTRE DE 40% SON CHIFFRE D\u2019AFFAIRES DIGITAL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Pour se distinguer sur un march\u00e9 fortement concurrentiel, In Extenso, leader fran\u00e7ais de l\u2019expertise comptable, a mis\u00e9 sur la collecte et la diffusion des avis clients et collaborateurs, ainsi que sur la gestion de la visibilit\u00e9 locale. R\u00e9sultat : un chiffre d\u2019affaires digital en hausse de 40%, une confiance d\u00e9cupl\u00e9e de son \u00e9cosyst\u00e8me, et des \u00e9quipes durablement engag\u00e9es. Cette performance intervient apr\u00e8s seulement un an de collaboration avec Custplace, sp\u00e9cialiste de la r\u00e9putation de SEO local.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment <strong>figurer durablement dans le Top 3 des r\u00e9sultats Google<\/strong>\u2026 <strong>sans se ruiner en campagnes publicitaires ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Telle \u00e9tait la question que se posaient les dirigeants d\u2019<strong>In Extenso, leader fran\u00e7ais de l\u2019expertise comptable.<\/strong> Pour atteindre son but, l\u2019entreprise a d\u00e9cid\u00e9 de miser sur l\u2019une de ses forces majeures : ses <strong>250 agences, <\/strong>partout en France. Ce maillage territorial, facteur de proximit\u00e9 avec ses clients, \u00e9tait aussi un excellent moyen de <strong>renforcer son r\u00e9f\u00e9rencement local, puis national<\/strong>. Le fait de <strong>publier r\u00e9guli\u00e8rement les avis des clients et collaborateurs de chaque agence <\/strong>s\u2019imposait comme la meilleure fa\u00e7on de faire progresser la r\u00e9putation et la visibilit\u00e9 de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Custplace, sp\u00e9cialiste du recueil et avis et du marketing local<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui,<strong> les r\u00e9sultats parlent d\u2019eux-m\u00eames<\/strong> : en donnant la parole aux clients et aux salari\u00e9s de ses agences, In Extenso a fait <strong>cro\u00eetre de 40% son chiffre d\u2019affaires digital,<\/strong> pour atteindre 1,3 M\u20ac. Les <strong>demandes entrantes<\/strong> via le canal digital ont<strong> augment\u00e9 de 46%<\/strong>, et <strong>92%<\/strong> des agences jouissent d\u2019une <strong>forte visibilit\u00e9 locale, <\/strong>gr\u00e2ce \u00e0 leur pr\u00e9sence dans le <strong>Local Pack Google.<\/strong> <em>\u201cIl s\u2019agit du bloc \u201ccarte + 3 \u00e9tablissements locaux\u201d qui appara\u00eet en haut de page pour une recherche de proximit\u00e9, <\/em>pr\u00e9cise <strong>Nicolas Marette, fondateur de Custplace.<\/strong> <em>Y figurer est crucial : les entreprises affich\u00e9es sur ce \u201cpack\u201d, voient augmenter de 93% leur nombre de clics<\/em><em>, appels et visites.<\/em> Enfin, la publication de ces avis, largement positifs, a permis \u00e0 In Extenso d\u2019atteindre une <strong>note publique de 4,7\/5.<\/strong> Ce score \u00e9lev\u00e9 accro\u00eet la confiance des utilisateurs, mais contribue \u00e9galement \u00e0 am\u00e9liorer son r\u00e9f\u00e9rencement.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Antoine de Riedmatten &#8211; Pr\u00e9sident du directoire d&rsquo;In Extenso.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En valorisant r\u00e9guli\u00e8rement les avis clients sur toutes les pages agences de notre site, nous renfor\u00e7ons la confiance des prospects et facilitons leur prise de contact. Ces actions strat\u00e9giques contribuent \u00e0 une dynamique commerciale forte, car m\u00eame si le trafic du site est rest\u00e9 stable sur le dernier exercice, les actions men\u00e9es ont permis une progression remarquable de 46 % des demandes entrantes !<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"651\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/10\/cas-clients-inextenso.webp\" alt=\"Comment In Extenso a boost\u00e9 sa visibilit\u00e9 locale et g\u00e9n\u00e9r\u00e9 +40% de CA digital gr\u00e2ce \u00e0 Custplace\" class=\"wp-image-24137 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Comment In Extenso a boost\u00e9 sa visibilit\u00e9 locale et g\u00e9n\u00e9r\u00e9 +40% de CA digital gr\u00e2ce \u00e0 Custplace<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fr.custplace.com\/business\/cas-client\/in-extenso\/?utm_medium=article&amp;utm_source=comment-in-extenso-a-fait-croitre-de-40-son-chiffre-daffaires-digital\/&amp;utm_term=CTA&amp;utm_content=decouvrir-cas-client\">D\u00e9couvrir le cas client<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un process rigoureux, d\u00e9ploy\u00e9 dans les 250 agences du r\u00e9seau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour atteindre ces r\u00e9sultats, Custplace a mis en place un <strong>process rigoureux, <\/strong>dans l\u2019ensemble des agences du r\u00e9seau :<strong> collecte multicanale d\u2019avis <\/strong>authentifi\u00e9s de clients et de collaborateurs, et <strong>gestion du Presence Management<\/strong> (pr\u00e9sence dans les annuaires, les fiches entreprise Google, le Local Pack\u2026).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cChaque avis collect\u00e9 est mis en avant sur la page de l\u2019agence concern\u00e9e, et sur le site <\/em><a href=\"http:\/\/inextenso.fr\"><em>Inextenso.fr<\/em><\/a><em>, <\/em>reprend Nicolas Marette, <em>afin de contribuer \u00e0 la visibilit\u00e9 locale aussi bien que nationale de la marque. Cette dynamique fonctionne \u00e0 une condition : continuer \u00e0 recueillir de nouveaux avis en permanence\u201d.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce but, les \u00e9quipes d\u2019In Extenso ont b\u00e9n\u00e9fici\u00e9 d\u2019un<strong> accompagnement et d\u2019une formation sp\u00e9cifiques<\/strong>, afin d\u2019homog\u00e9n\u00e9iser les bonnes pratiques et d\u2019optimiser leurs m\u00e9thodes de recueil d\u2019avis. Enfin, un reporting consolid\u00e9 a \u00e9t\u00e9 instaur\u00e9 au si\u00e8ge, afin de mettre en place un pilotage national.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOn veut \u00eatre dans le top 3 Google mais sans donner d\u2019argent \u00e0 Google et pour \u00e7a, les avis clients sont un bon moyen de le faire. Notre site a vu cette ann\u00e9e une am\u00e9lioration du CA entrant et a atteint + de 1,3 millions d\u2019euros.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Anne-Laure du Grandlaunay &#8211; Manager Marketing Op\u00e9rationnel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour amplifier et consolider ces r\u00e9sultats, Custplace et In Extenso comptent intensifier leur collaboration, en continuant \u00e0 respecter un principe essentiel : <strong>collecter des avis clients sans pression excessive,<\/strong> gr\u00e2ce \u00e0 une technologie \u201cseamless\u201d (sans couture) : un m\u00eame avis peut \u00eatre multi-diffus\u00e9, afin d\u2019\u00e9viter de lasser le client par des sollicitations trop fr\u00e9quentes.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Pour se distinguer sur un march\u00e9 fortement concurrentiel, In Extenso, leader fran\u00e7ais de l\u2019expertise comptable, a mis\u00e9 sur la collecte et la diffusion des avis clients et collaborateurs, ainsi que sur la gestion de la visibilit\u00e9 locale. R\u00e9sultat : un chiffre d\u2019affaires digital en hausse de 40%, une confiance d\u00e9cupl\u00e9e de son \u00e9cosyst\u00e8me, et des [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[117,116,91],"class_list":["post-24148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-cas-client-in-extenso","tag-in-extenso-avis","tag-presence-management"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMMENT IN EXTENSO A FAIT CRO\u00ceTRE DE 40% SON CHIFFRE D\u2019AFFAIRES DIGITAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/comment-in-extenso-a-fait-croitre-de-40-son-chiffre-daffaires-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMENT IN EXTENSO A FAIT CRO\u00ceTRE DE 40% SON CHIFFRE D\u2019AFFAIRES DIGITAL\" \/>\n<meta property=\"og:description\" content=\"Pour se distinguer sur un march\u00e9 fortement concurrentiel, In Extenso, leader fran\u00e7ais de l\u2019expertise comptable, a mis\u00e9 sur la collecte et la diffusion des avis clients et collaborateurs, ainsi que sur la gestion de la visibilit\u00e9 locale. 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