{"id":25638,"date":"2026-02-03T18:19:26","date_gmt":"2026-02-03T17:19:26","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=25638"},"modified":"2026-02-05T14:56:04","modified_gmt":"2026-02-05T13:56:04","slug":"google-local-pack-ads-visibilite","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/","title":{"rendered":"Google Local Pack Ads en forte augmentation au d\u00e9triment de la visibilit\u00e9 locale"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ce qu&rsquo;il faut retenir<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La pr\u00e9sence des Local Pack Ads est pass\u00e9e de moins de 3% \u00e0 environ 22% des mots-cl\u00e9s suivis en quelques mois, selon Places Scout et Joy Hawkins.<\/li>\n\n\n\n<li>Cette progression est continue et ne montre aucun signe de ralentissement (donn\u00e9es de janvier).<\/li>\n\n\n\n<li>Les annonces sponsoris\u00e9es am\u00e9liorent la visibilit\u00e9 des annonceurs mais r\u00e9duisent la visibilit\u00e9 organique locale.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La part des annonces sponsoris\u00e9es dans le Google Local Pack a connu une augmentation rapide, passant de moins de 3% \u00e0 environ 22% des mots-cl\u00e9s suivis en quelques mois. Cette \u00e9volution, observ\u00e9e par l&rsquo;experte Joy Hawkins \u00e0 partir des donn\u00e9es fournies par Places Scout, s&rsquo;appuie sur l&rsquo;analyse de 1200 rapports de classement mobile. Cette hausse refl\u00e8te un changement majeur dans la strat\u00e9gie publicitaire de Google sur les r\u00e9sultats locaux et impacte directement le <a href=\"https:\/\/fr.custplace.com\/business\/seo-local\/\">SEO local<\/a> des marques<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyse d\u00e9taill\u00e9e de l&rsquo;augmentation des Local Pack Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Joy Hawkins suit de pr\u00e8s l&rsquo;\u00e9volution du r\u00e9f\u00e9rencement local via ses analyses publi\u00e9es sur la plateforme X. Selon ses observations, bas\u00e9es sur 1200 rapports de classement mobile issus de Places Scout, la pr\u00e9sence des annonces sponsoris\u00e9es dans les local packs s&rsquo;\u00e9l\u00e8ve aujourd&rsquo;hui \u00e0 environ 22% des mots-cl\u00e9s, contre moins de 3% il y a quelques mois. Cette croissance illustre l&rsquo;importance accrue accord\u00e9e par Google aux annonces payantes dans les premiers r\u00e9sultats locaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google place ces annonces sponsoris\u00e9es au-dessus des r\u00e9sultats organiques du local pack, modifiant la structure m\u00eame de l&rsquo;affichage local. Le recours accru aux formats publicitaires payants montre une orientation claire vers une visibilit\u00e9 prioritaire accord\u00e9e aux listings sponsoris\u00e9s au d\u00e9triment des r\u00e9sultats gratuits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette tendance ne fl\u00e9chit pas. Les donn\u00e9es de janvier confirment une progression continue de la pr\u00e9sence des annonces dans le local pack mobile. Cette \u00e9volution s&rsquo;inscrit dans un cadre plus large d&rsquo;adaptation du syst\u00e8me publicitaire local de Google, modifiant profond\u00e9ment les pratiques du r\u00e9f\u00e9rencement local mobile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cons\u00e9quences de la mont\u00e9e des Local Pack Ads sur la visibilit\u00e9 locale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les annonceurs b\u00e9n\u00e9ficiant de ces Local Pack Ads gagnent une <strong>visibilit\u00e9 accrue<\/strong>, car leurs listings apparaissent en position prioritaire, au-dessus des r\u00e9sultats organiques. Cela favorise une meilleure captation de l&rsquo;attention des utilisateurs mobiles, am\u00e9liore les taux de clics et peut augmenter les conversions g\u00e9n\u00e9r\u00e9es par la publicit\u00e9. Les entreprises engag\u00e9es dans des secteurs comp\u00e9titifs comme la restauration, le commerce de d\u00e9tail ou les services financiers tirent profit de cette exposition renforc\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette augmentation des annonces sponsoris\u00e9es r\u00e9duit cependant la place r\u00e9serv\u00e9e aux r\u00e9sultats organiques locaux. Pr\u00e8s d&rsquo;un cinqui\u00e8me des mots-cl\u00e9s suivis int\u00e8gre d\u00e9sormais ces annonces, ce qui diminue la visibilit\u00e9 naturelle des entreprises qui misent exclusivement sur le r\u00e9f\u00e9rencement local gratuit. Cette \u00e9volution oblige \u00e0 ajuster les strat\u00e9gies SEO pour limiter la perte d&rsquo;exposition face aux annonces payantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gies adapt\u00e9es face \u00e0 l&rsquo;expansion des Local Pack Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;essor des annonces dans le local pack impose aux entreprises locales de reconsid\u00e9rer leurs plans marketing et leurs budgets publicitaires. Pour conserver ou augmenter leur visibilit\u00e9, elles doivent souvent renforcer leurs investissements publicitaires sur Google et combiner r\u00e9f\u00e9rencement naturel et campagnes payantes cibl\u00e9es. Cette approche coordonn\u00e9e dans le marketing local permet d&rsquo;optimiser la pr\u00e9sence sur les mots-cl\u00e9s strat\u00e9giques face \u00e0 la concurrence accrue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les analyses r\u00e9guli\u00e8res partag\u00e9es par Joy Hawkins \u00e0 partir des donn\u00e9es de Places Scout apportent un suivi pr\u00e9cis de cette tendance. Ces informations aident les professionnels \u00e0 comprendre les \u00e9volutions du r\u00e9f\u00e9rencement local et \u00e0 adapter leurs pratiques en cons\u00e9quence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ sur l&rsquo;\u00e9volution des Google Local Pack Ads<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770138159565\"><strong class=\"schema-faq-question\">Qu\u2019est-ce que le Google Local Pack Ads ?<\/strong> <p class=\"schema-faq-answer\">Ce sont des annonces sponsoris\u00e9es plac\u00e9es en position prioritaire dans le local pack des r\u00e9sultats Google, mettant en avant des entreprises locales via une publicit\u00e9 payante.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770138159566\"><strong class=\"schema-faq-question\">Pourquoi cette augmentation est-elle importante ?<\/strong> <p class=\"schema-faq-answer\">La pr\u00e9sence des annonces est pass\u00e9e de moins de 3% \u00e0 environ 22% des mots-cl\u00e9s suivis en quelques mois, modifiant la visibilit\u00e9 et la concurrence dans les r\u00e9sultats locaux.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770138159567\"><strong class=\"schema-faq-question\">Comment les entreprises peuvent-elles r\u00e9agir ?<\/strong> <p class=\"schema-faq-answer\">Elles doivent renforcer leurs campagnes publicitaires dans le local pack et ajuster leur r\u00e9f\u00e9rencement local pour maintenir leur visibilit\u00e9.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770138159568\"><strong class=\"schema-faq-question\">Quels sont les risques pour le r\u00e9f\u00e9rencement naturel local ?<\/strong> <p class=\"schema-faq-answer\">La visibilit\u00e9 des r\u00e9sultats organiques baisse \u00e0 cause de l&rsquo;espace occup\u00e9 par les annonces, ce qui peut r\u00e9duire le trafic naturel et la notori\u00e9t\u00e9.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770138159569\"><strong class=\"schema-faq-question\">O\u00f9 suivre l&rsquo;\u00e9volution des Local Pack Ads ?<\/strong> <p class=\"schema-faq-answer\">Les analyses publi\u00e9es par Joy Hawkins sur la plateforme X sont une source fiable et actualis\u00e9e sur ce sujet.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Donn\u00e9es cl\u00e9s sur l&rsquo;\u00e9volution du pourcentage de mots-cl\u00e9s avec Local Pack Ads<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>P\u00e9riode<\/th><th>% de mots-cl\u00e9s avec Local Pack Ads<\/th><\/tr><\/thead><tbody><tr><td>Il y a quelques mois<\/td><td>&lt; 3%<\/td><\/tr><tr><td>Janvier (donn\u00e9es r\u00e9centes)<\/td><td>\u2248 22%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce qu&rsquo;il faut retenir La part des annonces sponsoris\u00e9es dans le Google Local Pack a connu une augmentation rapide, passant de moins de 3% \u00e0 environ 22% des mots-cl\u00e9s suivis en quelques mois. Cette \u00e9volution, observ\u00e9e par l&rsquo;experte Joy Hawkins \u00e0 partir des donn\u00e9es fournies par Places Scout, s&rsquo;appuie sur l&rsquo;analyse de 1200 rapports de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":25639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78,68],"tags":[],"class_list":["post-25638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avis-google","category-presence-management"],"acf":{"affichage_hp":true,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Local Pack Ads moins de visibilit\u00e9 quelques mois<\/title>\n<meta name=\"description\" content=\"La part des annonces dans le Google Local Pack en forte augmentation, modifiant profond\u00e9ment la visibilit\u00e9 locale mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Local Pack Ads moins de visibilit\u00e9 quelques mois\" \/>\n<meta property=\"og:description\" content=\"La part des annonces dans le Google Local Pack en forte augmentation, modifiant profond\u00e9ment la visibilit\u00e9 locale mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T17:19:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T13:56:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/02\/Google-local-pack-ads-Custplace.png\" \/>\n\t<meta property=\"og:image:width\" content=\"988\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicolas Marette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@custplace\" \/>\n<meta name=\"twitter:site\" content=\"@custplace\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Marette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/\"},\"author\":{\"name\":\"Nicolas Marette\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/6886647d5fe7f5f15c1f07862e53e73c\"},\"headline\":\"Google Local Pack Ads en forte augmentation au d\u00e9triment de la visibilit\u00e9 locale\",\"datePublished\":\"2026-02-03T17:19:26+00:00\",\"dateModified\":\"2026-02-05T13:56:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/\"},\"wordCount\":867,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Google-local-pack-ads-Custplace.png\",\"articleSection\":[\"Google\",\"Presence Management\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/\",\"name\":\"Google Local Pack Ads moins de visibilit\u00e9 quelques mois\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Google-local-pack-ads-Custplace.png\",\"datePublished\":\"2026-02-03T17:19:26+00:00\",\"dateModified\":\"2026-02-05T13:56:04+00:00\",\"description\":\"La part des annonces dans le Google Local Pack en forte augmentation, modifiant profond\u00e9ment la visibilit\u00e9 locale mobile.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159565\"},{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159566\"},{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159567\"},{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159568\"},{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159569\"}],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Google-local-pack-ads-Custplace.png\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Google-local-pack-ads-Custplace.png\",\"width\":988,\"height\":838},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avis clients\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presence Management\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/categorie\\\/presence-management\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Local Pack Ads en forte augmentation au d\u00e9triment de la visibilit\u00e9 locale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#website\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"name\":\"Custplace\",\"description\":\"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\",\"name\":\"Custplace\",\"alternateName\":\"Plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"width\":600,\"height\":600,\"caption\":\"Custplace\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/custplace\",\"https:\\\/\\\/x.com\\\/custplace\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/custplace\",\"https:\\\/\\\/www.instagram.com\\\/custplace\",\"https:\\\/\\\/www.youtube.com\\\/@custplace\\\/\"],\"location\":{\"@type\":\"Place\",\"name\":\"Custplace\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"125 Rue du Th\u00e9\u00e2tre\",\"addressLocality\":\"Paris\",\"addressRegion\":\"\u00cele-de-France\",\"postalCode\":\"75015\",\"addressCountry\":\"FR\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.84576\",\"longitude\":\"2.296451\"}}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/6886647d5fe7f5f15c1f07862e53e73c\",\"name\":\"Nicolas Marette\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g\",\"caption\":\"Nicolas Marette\"},\"description\":\"Nicolas, dipl\u00f4m\u00e9 de l\u2019IPAG, a commenc\u00e9 sa carri\u00e8re dans le digital chez Mindshare et Digitas avant de fonder Third Voice en 2007, une agence de conseil en e-r\u00e9putation. En 2013, il cr\u00e9e Custplace, une plateforme d\u00e9di\u00e9e \u00e0 la gestion des avis clients et de l\u2019e-r\u00e9putation, avec l\u2019ambition de renforcer la transparence et la confiance entre marques et consommateurs.\",\"sameAs\":[\"https:\\\/\\\/fr.custplace.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nicolasmarette\\\/\"],\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/author\\\/nicolas\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159565\",\"position\":1,\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159565\",\"name\":\"Qu\u2019est-ce que le Google Local Pack Ads ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ce sont des annonces sponsoris\u00e9es plac\u00e9es en position prioritaire dans le local pack des r\u00e9sultats Google, mettant en avant des entreprises locales via une publicit\u00e9 payante.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159566\",\"position\":2,\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159566\",\"name\":\"Pourquoi cette augmentation est-elle importante ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La pr\u00e9sence des annonces est pass\u00e9e de moins de 3% \u00e0 environ 22% des mots-cl\u00e9s suivis en quelques mois, modifiant la visibilit\u00e9 et la concurrence dans les r\u00e9sultats locaux.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159567\",\"position\":3,\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159567\",\"name\":\"Comment les entreprises peuvent-elles r\u00e9agir ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Elles doivent renforcer leurs campagnes publicitaires dans le local pack et ajuster leur r\u00e9f\u00e9rencement local pour maintenir leur visibilit\u00e9.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159568\",\"position\":4,\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159568\",\"name\":\"Quels sont les risques pour le r\u00e9f\u00e9rencement naturel local ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La visibilit\u00e9 des r\u00e9sultats organiques baisse \u00e0 cause de l'espace occup\u00e9 par les annonces, ce qui peut r\u00e9duire le trafic naturel et la notori\u00e9t\u00e9.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159569\",\"position\":5,\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/google-local-pack-ads-visibilite\\\/#faq-question-1770138159569\",\"name\":\"O\u00f9 suivre l'\u00e9volution des Local Pack Ads ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les analyses publi\u00e9es par Joy Hawkins sur la plateforme X sont une source fiable et actualis\u00e9e sur ce sujet.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Local Pack Ads moins de visibilit\u00e9 quelques mois","description":"La part des annonces dans le Google Local Pack en forte augmentation, modifiant profond\u00e9ment la visibilit\u00e9 locale mobile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Local Pack Ads moins de visibilit\u00e9 quelques mois","og_description":"La part des annonces dans le Google Local Pack en forte augmentation, modifiant profond\u00e9ment la visibilit\u00e9 locale mobile.","og_url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/","og_site_name":"Custplace","article_publisher":"https:\/\/www.facebook.com\/custplace","article_published_time":"2026-02-03T17:19:26+00:00","article_modified_time":"2026-02-05T13:56:04+00:00","og_image":[{"width":988,"height":838,"url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/02\/Google-local-pack-ads-Custplace.png","type":"image\/png"}],"author":"Nicolas Marette","twitter_card":"summary_large_image","twitter_creator":"@custplace","twitter_site":"@custplace","twitter_misc":{"\u00c9crit par":"Nicolas Marette","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#article","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/"},"author":{"name":"Nicolas Marette","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/person\/6886647d5fe7f5f15c1f07862e53e73c"},"headline":"Google Local Pack Ads en forte augmentation au d\u00e9triment de la visibilit\u00e9 locale","datePublished":"2026-02-03T17:19:26+00:00","dateModified":"2026-02-05T13:56:04+00:00","mainEntityOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/"},"wordCount":867,"commentCount":0,"publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/02\/Google-local-pack-ads-Custplace.png","articleSection":["Google","Presence Management"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/","url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/","name":"Google Local Pack Ads moins de visibilit\u00e9 quelques mois","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#primaryimage"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/02\/Google-local-pack-ads-Custplace.png","datePublished":"2026-02-03T17:19:26+00:00","dateModified":"2026-02-05T13:56:04+00:00","description":"La part des annonces dans le Google Local Pack en forte augmentation, modifiant profond\u00e9ment la visibilit\u00e9 locale mobile.","breadcrumb":{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159565"},{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159566"},{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159567"},{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159568"},{"@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159569"}],"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#primaryimage","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/02\/Google-local-pack-ads-Custplace.png","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/02\/Google-local-pack-ads-Custplace.png","width":988,"height":838},{"@type":"BreadcrumbList","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avis clients","item":"https:\/\/fr.custplace.com\/"},{"@type":"ListItem","position":2,"name":"Presence Management","item":"https:\/\/fr.custplace.com\/business\/categorie\/presence-management\/"},{"@type":"ListItem","position":3,"name":"Google Local Pack Ads en forte augmentation au d\u00e9triment de la visibilit\u00e9 locale"}]},{"@type":"WebSite","@id":"https:\/\/fr.custplace.com\/#website","url":"https:\/\/fr.custplace.com\/","name":"Custplace","description":"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un","publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fr.custplace.com\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/fr.custplace.com\/#organization","name":"Custplace","alternateName":"Plateforme de r\u00e9putation et de marketing local Tout-en-un","url":"https:\/\/fr.custplace.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","width":600,"height":600,"caption":"Custplace"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/custplace","https:\/\/x.com\/custplace","https:\/\/www.linkedin.com\/company\/custplace","https:\/\/www.instagram.com\/custplace","https:\/\/www.youtube.com\/@custplace\/"],"location":{"@type":"Place","name":"Custplace","address":{"@type":"PostalAddress","streetAddress":"125 Rue du Th\u00e9\u00e2tre","addressLocality":"Paris","addressRegion":"\u00cele-de-France","postalCode":"75015","addressCountry":"FR"},"geo":{"@type":"GeoCoordinates","latitude":"48.84576","longitude":"2.296451"}}},{"@type":"Person","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/person\/6886647d5fe7f5f15c1f07862e53e73c","name":"Nicolas Marette","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97ebffad3070ae03c3185c2f65f4e6a8304623c6c81e8c3f146a85520ed06662?s=96&d=mm&r=g","caption":"Nicolas Marette"},"description":"Nicolas, dipl\u00f4m\u00e9 de l\u2019IPAG, a commenc\u00e9 sa carri\u00e8re dans le digital chez Mindshare et Digitas avant de fonder Third Voice en 2007, une agence de conseil en e-r\u00e9putation. En 2013, il cr\u00e9e Custplace, une plateforme d\u00e9di\u00e9e \u00e0 la gestion des avis clients et de l\u2019e-r\u00e9putation, avec l\u2019ambition de renforcer la transparence et la confiance entre marques et consommateurs.","sameAs":["https:\/\/fr.custplace.com\/","https:\/\/www.linkedin.com\/in\/nicolasmarette\/"],"url":"https:\/\/fr.custplace.com\/business\/author\/nicolas\/"},{"@type":"Question","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159565","position":1,"url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159565","name":"Qu\u2019est-ce que le Google Local Pack Ads ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ce sont des annonces sponsoris\u00e9es plac\u00e9es en position prioritaire dans le local pack des r\u00e9sultats Google, mettant en avant des entreprises locales via une publicit\u00e9 payante.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159566","position":2,"url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159566","name":"Pourquoi cette augmentation est-elle importante ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La pr\u00e9sence des annonces est pass\u00e9e de moins de 3% \u00e0 environ 22% des mots-cl\u00e9s suivis en quelques mois, modifiant la visibilit\u00e9 et la concurrence dans les r\u00e9sultats locaux.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159567","position":3,"url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159567","name":"Comment les entreprises peuvent-elles r\u00e9agir ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Elles doivent renforcer leurs campagnes publicitaires dans le local pack et ajuster leur r\u00e9f\u00e9rencement local pour maintenir leur visibilit\u00e9.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159568","position":4,"url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159568","name":"Quels sont les risques pour le r\u00e9f\u00e9rencement naturel local ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La visibilit\u00e9 des r\u00e9sultats organiques baisse \u00e0 cause de l'espace occup\u00e9 par les annonces, ce qui peut r\u00e9duire le trafic naturel et la notori\u00e9t\u00e9.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159569","position":5,"url":"https:\/\/fr.custplace.com\/business\/google-local-pack-ads-visibilite\/#faq-question-1770138159569","name":"O\u00f9 suivre l'\u00e9volution des Local Pack Ads ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Les analyses publi\u00e9es par Joy Hawkins sur la plateforme X sont une source fiable et actualis\u00e9e sur ce sujet.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/25638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/comments?post=25638"}],"version-history":[{"count":4,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/25638\/revisions"}],"predecessor-version":[{"id":25662,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/25638\/revisions\/25662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media\/25639"}],"wp:attachment":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media?parent=25638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/categories?post=25638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/tags?post=25638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}