{"id":26352,"date":"2026-04-02T13:48:13","date_gmt":"2026-04-02T11:48:13","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=26352"},"modified":"2026-04-06T13:52:03","modified_gmt":"2026-04-06T11:52:03","slug":"geo-comment-rendre-vos-points-de-vente-visibles-dans-chatgpt","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/geo-comment-rendre-vos-points-de-vente-visibles-dans-chatgpt\/","title":{"rendered":"GEO : comment rendre vos points de vente visibles dans ChatGPT, Gemini et les IA ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les usages de recherche sont en train de basculer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, les consommateurs ne tapent plus seulement des requ\u00eates sur Google. Ils posent directement des questions \u00e0 des IA comme ChatGPT, Perplexity AI ou Google Gemini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et ces moteurs ne proposent plus une liste de r\u00e9sultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils recommandent: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une adresse<\/li>\n\n\n\n<li>Une enseigne<\/li>\n\n\n\n<li>Un point de vente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mais uniquement ceux qu\u2019ils comprennent\u2026 et jugent fiables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre marque n\u2019est pas structur\u00e9e pour ces moteurs, elle devient invisible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le GEO : la nouvelle bataille de la visibilit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans ce contexte qu\u2019\u00e9merge le <strong>GEO (Generative Engine Optimization)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement au SEO traditionnel, il ne s\u2019agit plus seulement d\u2019\u00eatre bien positionn\u00e9 dans un moteur de recherche, mais d\u2019\u00eatre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lisible par une IA<\/li>\n\n\n\n<li>compr\u00e9hensible s\u00e9mantiquement<\/li>\n\n\n\n<li>suffisamment structur\u00e9 pour \u00eatre cit\u00e9 dans une r\u00e9ponse<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Autrement dit, votre objectif n\u2019est plus d\u2019appara\u00eetre dans une liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais d\u2019\u00eatre <strong>la r\u00e9ponse<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi certaines enseignes apparaissent\u2026 et d\u2019autres non ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les marques ne sont pas \u00e9gales face aux IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines apparaissent syst\u00e9matiquement dans les recommandations. D\u2019autres jamais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diff\u00e9rence ne tient pas \u00e0 leur notori\u00e9t\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle repose sur des \u00e9l\u00e9ments concrets :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la qualit\u00e9 et la structuration des donn\u00e9es<\/li>\n\n\n\n<li>la pr\u00e9sence de contenus exploitables<\/li>\n\n\n\n<li>la fiabilit\u00e9 des signaux (avis, coh\u00e9rence, fra\u00eecheur)<\/li>\n\n\n\n<li>la capacit\u00e9 \u00e0 couvrir les intentions de recherche locales<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les IA ne \u201cdevinent\u201d pas votre valeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elles la <strong>calculent<\/strong> \u00e0 partir de ce que vous leur donnez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9volution encore plus profonde avec Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le changement ne vient pas uniquement des IA conversationnelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google lui-m\u00eame est en train de transformer profond\u00e9ment son fonctionnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des innovations comme les AI Overviews ou ses avanc\u00e9es sur la g\u00e9n\u00e9ration dynamique de contenu, le moteur pourrait :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reconstruire vos pages \u00e0 la vol\u00e9e<\/li>\n\n\n\n<li>personnaliser les r\u00e9ponses utilisateur<\/li>\n\n\n\n<li>s\u2019interposer entre votre site et votre audience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 R\u00e9sultat : vous perdez progressivement le contr\u00f4le direct de votre trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce nouveau mod\u00e8le, la question n\u2019est plus :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cComment attirer du trafic ?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cComment \u00eatre s\u00e9lectionn\u00e9 par les IA ?\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre r\u00e9ponse : les pages Custplace Local Profile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9pondre \u00e0 ces enjeux, nous avons con\u00e7u une nouvelle g\u00e9n\u00e9ration de pages locales : les <strong><a href=\"https:\/\/fr.custplace.com\/business\/custplace-local-profile\/\" type=\"link\" id=\"https:\/\/fr.custplace.com\/business\/custplace-local-profile\/\">Custplace Local Profile<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est simple : transformer chacun de vos points de vente en une entit\u00e9 digitale exploitable par les IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces pages reposent sur <strong>7 piliers GEO<\/strong>, dont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un balisage avanc\u00e9 en JSON-LD<\/li>\n\n\n\n<li>des avis certifi\u00e9s NF<\/li>\n\n\n\n<li>un score IA int\u00e9gr\u00e9<\/li>\n\n\n\n<li>un contenu structur\u00e9 pour moteurs conversationnels<\/li>\n\n\n\n<li>une couverture compl\u00e8te des intentions locales<\/li>\n\n\n\n<li>un enrichissement continu des donn\u00e9es<\/li>\n\n\n\n<li>un maillage interne optimis\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 R\u00e9sultat :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vos \u00e9tablissements deviennent lisibles par les IA<\/li>\n\n\n\n<li>votre marque devient compr\u00e9hensible<\/li>\n\n\n\n<li>vos points de vente deviennent recommandables.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un workshop pour comprendre concr\u00e8tement le GEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous aider \u00e0 appr\u00e9hender ces transformations, nous organisons un workshop exclusif de 30 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf L\u2019objectif : vous donner une vision claire, concr\u00e8te et actionnable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Au programme :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce qui rend une page r\u00e9ellement citable par une IA<\/li>\n\n\n\n<li>Pourquoi certaines enseignes apparaissent dans les r\u00e9ponses\u2026 et d\u2019autres non<\/li>\n\n\n\n<li>Comment pr\u00e9parer vos points de vente au r\u00e9f\u00e9rencement conversationnel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informations pratiques<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcc5 Date : Jeudi 16 avril 2026<br>\u23f1 Dur\u00e9e : 30 minutes<br>\ud83d\udc49 S\u2019inscrire au workshop<\/strong> : <a href=\"https:\/\/app.livestorm.co\/custplace-1\/workshop-pages-geo-first\">https:\/\/app.livestorm.co\/custplace-1\/workshop-pages-geo-first<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prenez une longueur d\u2019avance dans l\u2019\u00e8re de l\u2019IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le passage du SEO au GEO n\u2019est pas une tendance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est une transformation structurelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques qui s\u2019adaptent d\u00e8s maintenant prennent une avance d\u00e9cisive.<br>Les autres risquent de dispara\u00eetre des nouvelles interfaces de recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce workshop est une opportunit\u00e9 simple et rapide de comprendre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comment fonctionnent r\u00e9ellement les IA<\/li>\n\n\n\n<li>comment elles s\u00e9lectionnent les r\u00e9ponses<\/li>\n\n\n\n<li>et surtout, comment faire en sorte que vos points de vente en fassent partie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong><a href=\"https:\/\/app.livestorm.co\/custplace-1\/workshop-pages-geo-first\" type=\"link\" id=\"https:\/\/app.livestorm.co\/custplace-1\/workshop-pages-geo-first\">Je r\u00e9serve ma place<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les usages de recherche sont en train de basculer. Aujourd\u2019hui, les consommateurs ne tapent plus seulement des requ\u00eates sur Google. Ils posent directement des questions \u00e0 des IA comme ChatGPT, Perplexity AI ou Google Gemini. Et ces moteurs ne proposent plus une liste de r\u00e9sultats. Ils recommandent: Mais uniquement ceux qu\u2019ils comprennent\u2026 et jugent fiables. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":26353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69,172],"tags":[],"class_list":["post-26352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace","category-geo"],"acf":{"affichage_hp":true,"reporting":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEO : comment rendre vos points de vente visibles dans ChatGPT, Gemini et les IA ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/geo-comment-rendre-vos-points-de-vente-visibles-dans-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEO : comment rendre vos points de vente visibles dans ChatGPT, Gemini et les IA ?\" \/>\n<meta property=\"og:description\" content=\"Les usages de recherche sont en train de basculer. 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