{"id":26680,"date":"2026-05-06T14:28:00","date_gmt":"2026-05-06T12:28:00","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=26680"},"modified":"2026-05-06T14:34:35","modified_gmt":"2026-05-06T12:34:35","slug":"geo-comment-dominer-recommandation-locale-ia","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/","title":{"rendered":"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le paysage de la recherche en ligne vit une r\u00e9volution silencieuse mais brutale. Si le SEO (Search Engine Optimization) a \u00e9t\u00e9 le nerf de la guerre pendant deux d\u00e9cennies, un nouvel acteur bouscule les r\u00e8gles du jeu : le&nbsp;<strong>GEO (Generative Engine Optimization)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors d\u2019un webinaire exclusif,&nbsp;<strong>Idriss Khouader (CEO de Meteoria)<\/strong>&nbsp;et&nbsp;<strong>Thibaut Druez (Expert Visibilit\u00e9 chez Custplace)<\/strong>&nbsp;ont lev\u00e9 le voile sur les m\u00e9canismes internes des IA et comment les marques peuvent s&rsquo;y adapter. Voici le guide complet pour comprendre et agir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voir le replay : <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IA &amp; R\u00e9putation locale : Identifier et agir sur les LLMs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l-mIQ--xrWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le nouveau paradigme : L&rsquo;av\u00e8nement du \u00ab\u00a0Z\u00e9ro Clic\u00a0\u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le comportement des utilisateurs change radicalement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>33 % des Europ\u00e9ens<\/strong>\u00a0utilisent d\u00e9j\u00e0 l&rsquo;IA pour s&rsquo;informer.<\/li>\n\n\n\n<li><strong>L\u2019IA apporte une r\u00e9ponse synth\u00e9tis\u00e9e :<\/strong>\u00a0L&rsquo;internaute n&rsquo;a plus besoin de cliquer sur un site web pour obtenir une information.<\/li>\n\n\n\n<li><strong>La chute du trafic organique :<\/strong>\u00a0On observe une baisse de\u00a0<strong>58 % des clics<\/strong>\u00a0sur le premier lien organique de Google.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L&rsquo;enjeu est simple :<\/strong>&nbsp;Si vous n&rsquo;\u00eates pas cit\u00e9 par l&rsquo;IA dans sa r\u00e9ponse courte, vous devenez invisible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guide technique : Comment les LLM effectuent leurs recherches ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est crucial de comprendre que tous les moteurs d&rsquo;IA ne se valent pas. Leur mani\u00e8re de \u00ab\u00a0sourcer\u00a0\u00bb l&rsquo;information d\u00e9finit votre strat\u00e9gie de visibilit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. ChatGPT (OpenAI) : Le \u00ab\u00a0Scrappeur\u00a0\u00bb de Tendances<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT ne poss\u00e8de pas son propre index du web (contrairement \u00e0 Google). Lorsqu&rsquo;on lui pose une question d&rsquo;actualit\u00e9 ou locale :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonctionnement :<\/strong>\u00a0Il utilise un \u00ab\u00a0backend\u00a0\u00bb (souvent Bing ou Google) pour effectuer une recherche, puis il \u00ab\u00a0scrappe\u00a0\u00bb (lit) les 20 \u00e0 40 premiers r\u00e9sultats.<\/li>\n\n\n\n<li><strong>Sources pr\u00e9f\u00e9r\u00e9es :<\/strong>\u00a0Il accorde une importance d\u00e9mesur\u00e9e \u00e0\u00a0<strong>Reddit<\/strong>, aux sites d&rsquo;autorit\u00e9 et aux plateformes d&rsquo;avis.<\/li>\n\n\n\n<li><strong>Point cl\u00e9 :<\/strong>\u00a0Si vous \u00eates bien positionn\u00e9 en SEO classique, vous avez de fortes chances d&rsquo;\u00eatre lu et synth\u00e9tis\u00e9 par ChatGPT.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B. Perplexity AI : Le Documentaliste Pr\u00e9cis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perplexity se positionne comme un \u00ab\u00a0moteur de r\u00e9ponse\u00a0\u00bb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonctionnement :<\/strong>\u00a0Il cite explicitement chaque source. Il est extr\u00eamement sensible aux\u00a0<strong>donn\u00e9es structur\u00e9es<\/strong>\u00a0(Schema.org) et \u00e0 la fra\u00eecheur de l&rsquo;information.<\/li>\n\n\n\n<li><strong>Comportement :<\/strong>\u00a0Il va chercher la pr\u00e9cision chirurgicale. Une page \u00ab\u00a0Store Locator\u00a0\u00bb bien balis\u00e9e est son terrain de jeu favori.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">C. Google Gemini : L&rsquo;Enfant du \u00ab\u00a0Local Pack\u00a0\u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gemini est l&rsquo;IA la plus redoutable pour le commerce local car elle est mari\u00e9e \u00e0 l&rsquo;\u00e9cosyst\u00e8me Google.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonctionnement :<\/strong>\u00a0Il poss\u00e8de un acc\u00e8s privil\u00e9gi\u00e9 \u00e0\u00a0<strong>Google Maps<\/strong>, aux\u00a0<strong>Fiches Google Business<\/strong>\u00a0et \u00e0 l&rsquo;index de recherche Google.<\/li>\n\n\n\n<li><strong>Comportement :<\/strong>\u00a0Pour Gemini, si votre fiche Google Business n&rsquo;est pas optimis\u00e9e et riche en avis, vous n&rsquo;existez pas. Il privil\u00e9gie la \u00ab\u00a0v\u00e9rit\u00e9 terrain\u00a0\u00bb de Google.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D. Claude (Anthropic) : L&rsquo;Analyste \u00c9ditorial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Claude est r\u00e9put\u00e9 pour sa capacit\u00e9 d&rsquo;analyse fine, mais son acc\u00e8s au web \u00ab\u00a0en direct\u00a0\u00bb est plus encadr\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonctionnement :<\/strong>\u00a0Il mise sur la coh\u00e9rence des sources tierces. Il va croiser les informations de presse, les articles de blogs et les annuaires sp\u00e9cialis\u00e9s.<\/li>\n\n\n\n<li><strong>Comportement :<\/strong>\u00a0Claude cherche des signaux de confiance r\u00e9currents. Si 10 sources disent que vous \u00eates le meilleur, il vous recommandera.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;Anatomie d&rsquo;une requ\u00eate GEO : Que se passe-t-il dans la \u00ab\u00a0t\u00eate\u00a0\u00bb de l&rsquo;IA ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quand un internaute tape :&nbsp;<em>\u00ab\u00a0O\u00f9 trouver un courtier en assurance fiable \u00e0 Lyon ?\u00a0\u00bb<\/em>, l&rsquo;IA suit un processus en 4 \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Le Query Fan-out :<\/strong>\u00a0L&rsquo;IA d\u00e9compose votre demande en plusieurs mots-cl\u00e9s de recherche (ex: \u00ab\u00a0avis courtier Lyon\u00a0\u00bb, \u00ab\u00a0meilleur courtier Lyon 2026\u00a0\u00bb).<\/li>\n\n\n\n<li><strong>Recherche en parall\u00e8le :<\/strong>\u00a0Elle lance ces requ\u00eates sur les moteurs classiques (Google\/Bing).<\/li>\n\n\n\n<li><strong>Source Retrieval :<\/strong>\u00a0Elle s\u00e9lectionne une vingtaine de sources (comparateurs, Reddit, Store Locators, sites d&rsquo;avis).<\/li>\n\n\n\n<li><strong>Tri et S\u00e9lection :<\/strong>\u00a0Elle ne recommande pas forc\u00e9ment le \u00ab\u00a0meilleur\u00a0\u00bb, mais\u00a0<strong>le plus adapt\u00e9<\/strong>\u00a0(celui qui revient le plus souvent et avec les meilleurs verbatims dans les sources analys\u00e9es).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.26.55-1-1024x554.png\" alt=\"\" class=\"wp-image-26685\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La R\u00e9putation Locale : Le carburant du GEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thibaut Druez (Custplace) explique que pour l&rsquo;IA,&nbsp;<strong>la r\u00e9putation est une donn\u00e9e math\u00e9matique<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le Volume et la S\u00e9mantique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;IA ne se contente pas de regarder la note moyenne. Elle pratique une&nbsp;<strong>analyse s\u00e9mantique<\/strong>. Si vos clients \u00e9crivent&nbsp;<em>\u00ab\u00a0accueil chaleureux\u00a0\u00bb<\/em>&nbsp;ou&nbsp;<em>\u00ab\u00a0expertise technique\u00a0\u00bb<\/em>&nbsp;dans leurs avis, l&rsquo;IA associera math\u00e9matiquement ces attributs \u00e0 votre marque. Plus le volume d&rsquo;avis est important, plus la \u00ab\u00a0preuve\u00a0\u00bb est solide pour l&rsquo;IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La Fra\u00eecheur et le Taux de R\u00e9ponse<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une marque qui ne r\u00e9pond pas \u00e0 ses avis ou dont les derniers commentaires datent de 2022 est consid\u00e9r\u00e9e comme \u00ab\u00a0\u00e0 l&rsquo;abandon\u00a0\u00bb par les algorithmes g\u00e9n\u00e9ratifs. L&rsquo;IA privil\u00e9gie les \u00e9tablissements qui montrent des&nbsp;<strong>signaux de vie<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La Diversit\u00e9 des sources (Cross-referencing)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est le point majeur du GEO :&nbsp;<strong>la coh\u00e9rence<\/strong>. Si Custplace, Trustpilot, et les Pages Jaunes affichent des donn\u00e9es contradictoires sur vous, l&rsquo;IA, dans le doute, ne vous recommandera pas. L&rsquo;homog\u00e9n\u00e9it\u00e9 de votre r\u00e9putation \u00e0 travers le web est votre meilleur atout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Actions concr\u00e8tes : Les 5 leviers pour progresser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour maximiser votre visibilit\u00e9 d\u00e8s aujourd&rsquo;hui :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimisez vos Store Locators :<\/strong>\u00a0Ne vous contentez pas d&rsquo;une adresse. Ajoutez des FAQ locales, des horaires pr\u00e9cis et des avis clients directement sur la page. C&rsquo;est la \u00ab\u00a0source de v\u00e9rit\u00e9\u00a0\u00bb que l&rsquo;IA pr\u00e9f\u00e8re lire.<\/li>\n\n\n\n<li><strong>Sollicitez des Avis riches :<\/strong>\u00a0Incitez vos clients \u00e0 laisser des commentaires d\u00e9taill\u00e9s. Les mots-cl\u00e9s contenus dans les avis sont le nouveau SEO.<\/li>\n\n\n\n<li><strong>Balisez techniquement (Donn\u00e9es structur\u00e9es) :<\/strong>\u00a0Utilisez le format Schema.org pour dire explicitement aux bots qui vous \u00eates, o\u00f9 vous \u00eates et ce que les gens pensent de vous.<\/li>\n\n\n\n<li><strong>Infiltrez les sources tierces :<\/strong>\u00a0Soyez pr\u00e9sent l\u00e0 o\u00f9 les gens discutent (Reddit, forums locaux, presse sp\u00e9cialis\u00e9e). L&rsquo;IA adore citer ces sources \u00ab\u00a0humaines\u00a0\u00bb.<\/li>\n\n\n\n<li><strong>Ne bloquez pas les Bots IA :<\/strong>\u00a0V\u00e9rifiez votre\u00a0robots.txt. Si vous bloquez GPTBot, vous disparaissez des recommandations de ChatGPT.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion : La r\u00e8gle d&rsquo;or du GEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le passage du SEO au GEO ne signifie pas qu&rsquo;il faut abandonner Google, mais qu&rsquo;il faut&nbsp;<strong>nourrir l&rsquo;\u00e9cosyst\u00e8me<\/strong>&nbsp;qui entoure votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme le r\u00e9sume Idriss Khouader :\u00a0<em>\u00ab\u00a0L&rsquo;IA ne devine pas, elle synth\u00e9tise. Si vous n&rsquo;\u00eates pas pr\u00e9sent dans les sources de confiance, vous n&rsquo;existez pas.\u00a0\u00bb<\/em>\u00a0La mesure de votre visibilit\u00e9 dans les LLM doit devenir votre nouveau KPI prioritaire pour 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le paysage de la recherche en ligne vit une r\u00e9volution silencieuse mais brutale. Si le SEO (Search Engine Optimization) a \u00e9t\u00e9 le nerf de la guerre pendant deux d\u00e9cennies, un nouvel acteur bouscule les r\u00e8gles du jeu : le&nbsp;GEO (Generative Engine Optimization). Lors d\u2019un webinaire exclusif,&nbsp;Idriss Khouader (CEO de Meteoria)&nbsp;et&nbsp;Thibaut Druez (Expert Visibilit\u00e9 chez Custplace)&nbsp;ont [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":26681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[172,77],"tags":[170,153],"class_list":["post-26680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo","category-evenements","tag-geo","tag-geo-first"],"acf":{"tldr":"","affichage_hp":true,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?\" \/>\n<meta property=\"og:description\" content=\"Le paysage de la recherche en ligne vit une r\u00e9volution silencieuse mais brutale. Si le SEO (Search Engine Optimization) a \u00e9t\u00e9 le nerf de la guerre pendant deux d\u00e9cennies, un nouvel acteur bouscule les r\u00e8gles du jeu : le&nbsp;GEO (Generative Engine Optimization). Lors d\u2019un webinaire exclusif,&nbsp;Idriss Khouader (CEO de Meteoria)&nbsp;et&nbsp;Thibaut Druez (Expert Visibilit\u00e9 chez Custplace)&nbsp;ont [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T12:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T12:34:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.24.25-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thibaut\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@custplace\" \/>\n<meta name=\"twitter:site\" content=\"@custplace\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thibaut\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/\"},\"author\":{\"name\":\"Thibaut\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/e2cc23be5b154686e0a90e3c9c841595\"},\"headline\":\"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?\",\"datePublished\":\"2026-05-06T12:28:00+00:00\",\"dateModified\":\"2026-05-06T12:34:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/\"},\"wordCount\":1117,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Capture-decran-2026-05-06-a-14.24.25-1.png\",\"keywords\":[\"GEO\",\"GEO first\"],\"articleSection\":[\"GEO\",\"Webinaires &amp; \u00c9v\u00e8nements\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/\",\"name\":\"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Capture-decran-2026-05-06-a-14.24.25-1.png\",\"datePublished\":\"2026-05-06T12:28:00+00:00\",\"dateModified\":\"2026-05-06T12:34:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Capture-decran-2026-05-06-a-14.24.25-1.png\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Capture-decran-2026-05-06-a-14.24.25-1.png\",\"width\":1672,\"height\":934},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/geo-comment-dominer-recommandation-locale-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avis clients\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinaires &amp; \u00c9v\u00e8nements\",\"item\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/categorie\\\/evenements\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#website\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"name\":\"Custplace\",\"description\":\"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"publisher\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/#organization\",\"name\":\"Custplace\",\"alternateName\":\"Plateforme de r\u00e9putation et de marketing local Tout-en-un\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"contentUrl\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo-custplace.png\",\"width\":600,\"height\":600,\"caption\":\"Custplace\"},\"image\":{\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/custplace\",\"https:\\\/\\\/x.com\\\/custplace\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/custplace\",\"https:\\\/\\\/www.instagram.com\\\/custplace\",\"https:\\\/\\\/www.youtube.com\\\/@custplace\\\/\"],\"location\":{\"@type\":\"Place\",\"name\":\"Custplace\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"125 Rue du Th\u00e9\u00e2tre\",\"addressLocality\":\"Paris\",\"addressRegion\":\"\u00cele-de-France\",\"postalCode\":\"75015\",\"addressCountry\":\"FR\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.84576\",\"longitude\":\"2.296451\"}}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/#\\\/schema\\\/person\\\/e2cc23be5b154686e0a90e3c9c841595\",\"name\":\"Thibaut\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/580bd6c6c2668579a41026f375d20c3d4dcfdaca9083f3e090a2686905b1ffe3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/580bd6c6c2668579a41026f375d20c3d4dcfdaca9083f3e090a2686905b1ffe3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/580bd6c6c2668579a41026f375d20c3d4dcfdaca9083f3e090a2686905b1ffe3?s=96&d=mm&r=g\",\"caption\":\"Thibaut\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thibaut-druez-3121ab10b\\\/\"],\"url\":\"https:\\\/\\\/fr.custplace.com\\\/business\\\/author\\\/thibaut\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/","og_locale":"fr_FR","og_type":"article","og_title":"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?","og_description":"Le paysage de la recherche en ligne vit une r\u00e9volution silencieuse mais brutale. Si le SEO (Search Engine Optimization) a \u00e9t\u00e9 le nerf de la guerre pendant deux d\u00e9cennies, un nouvel acteur bouscule les r\u00e8gles du jeu : le&nbsp;GEO (Generative Engine Optimization). Lors d\u2019un webinaire exclusif,&nbsp;Idriss Khouader (CEO de Meteoria)&nbsp;et&nbsp;Thibaut Druez (Expert Visibilit\u00e9 chez Custplace)&nbsp;ont [&hellip;]","og_url":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/","og_site_name":"Custplace","article_publisher":"https:\/\/www.facebook.com\/custplace","article_published_time":"2026-05-06T12:28:00+00:00","article_modified_time":"2026-05-06T12:34:35+00:00","og_image":[{"width":1672,"height":934,"url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.24.25-1.png","type":"image\/png"}],"author":"Thibaut","twitter_card":"summary_large_image","twitter_creator":"@custplace","twitter_site":"@custplace","twitter_misc":{"\u00c9crit par":"Thibaut","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#article","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/"},"author":{"name":"Thibaut","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/person\/e2cc23be5b154686e0a90e3c9c841595"},"headline":"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?","datePublished":"2026-05-06T12:28:00+00:00","dateModified":"2026-05-06T12:34:35+00:00","mainEntityOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/"},"wordCount":1117,"commentCount":0,"publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.24.25-1.png","keywords":["GEO","GEO first"],"articleSection":["GEO","Webinaires &amp; \u00c9v\u00e8nements"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/","url":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/","name":"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?","isPartOf":{"@id":"https:\/\/fr.custplace.com\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#primaryimage"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.24.25-1.png","datePublished":"2026-05-06T12:28:00+00:00","dateModified":"2026-05-06T12:34:35+00:00","breadcrumb":{"@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#primaryimage","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.24.25-1.png","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-06-a-14.24.25-1.png","width":1672,"height":934},{"@type":"BreadcrumbList","@id":"https:\/\/fr.custplace.com\/business\/geo-comment-dominer-recommandation-locale-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avis clients","item":"https:\/\/fr.custplace.com\/"},{"@type":"ListItem","position":2,"name":"Webinaires &amp; \u00c9v\u00e8nements","item":"https:\/\/fr.custplace.com\/business\/categorie\/evenements\/"},{"@type":"ListItem","position":3,"name":"De l\u2019expertise SEO \u00e0 la strat\u00e9gie GEO : Comment dominer la recommandation locale \u00e0 l\u2019\u00e8re de l\u2019IA ?"}]},{"@type":"WebSite","@id":"https:\/\/fr.custplace.com\/#website","url":"https:\/\/fr.custplace.com\/","name":"Custplace","description":"Votre plateforme de r\u00e9putation et de marketing local Tout-en-un","publisher":{"@id":"https:\/\/fr.custplace.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fr.custplace.com\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/fr.custplace.com\/#organization","name":"Custplace","alternateName":"Plateforme de r\u00e9putation et de marketing local Tout-en-un","url":"https:\/\/fr.custplace.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/","url":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","contentUrl":"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/01\/logo-custplace.png","width":600,"height":600,"caption":"Custplace"},"image":{"@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/custplace","https:\/\/x.com\/custplace","https:\/\/www.linkedin.com\/company\/custplace","https:\/\/www.instagram.com\/custplace","https:\/\/www.youtube.com\/@custplace\/"],"location":{"@type":"Place","name":"Custplace","address":{"@type":"PostalAddress","streetAddress":"125 Rue du Th\u00e9\u00e2tre","addressLocality":"Paris","addressRegion":"\u00cele-de-France","postalCode":"75015","addressCountry":"FR"},"geo":{"@type":"GeoCoordinates","latitude":"48.84576","longitude":"2.296451"}}},{"@type":"Person","@id":"https:\/\/fr.custplace.com\/business\/#\/schema\/person\/e2cc23be5b154686e0a90e3c9c841595","name":"Thibaut","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/580bd6c6c2668579a41026f375d20c3d4dcfdaca9083f3e090a2686905b1ffe3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/580bd6c6c2668579a41026f375d20c3d4dcfdaca9083f3e090a2686905b1ffe3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/580bd6c6c2668579a41026f375d20c3d4dcfdaca9083f3e090a2686905b1ffe3?s=96&d=mm&r=g","caption":"Thibaut"},"sameAs":["https:\/\/www.linkedin.com\/in\/thibaut-druez-3121ab10b\/"],"url":"https:\/\/fr.custplace.com\/business\/author\/thibaut\/"}]}},"_links":{"self":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/26680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/comments?post=26680"}],"version-history":[{"count":5,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/26680\/revisions"}],"predecessor-version":[{"id":26694,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/posts\/26680\/revisions\/26694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media\/26681"}],"wp:attachment":[{"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/media?parent=26680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/categories?post=26680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fr.custplace.com\/business\/wp-json\/wp\/v2\/tags?post=26680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}