{"id":27119,"date":"2026-06-25T12:02:51","date_gmt":"2026-06-25T10:02:51","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=27119"},"modified":"2026-06-25T12:02:52","modified_gmt":"2026-06-25T10:02:52","slug":"marketing-local-custplace-accelere-sa-croissance-avec-local-profile-et-signe-trois-references-majeures","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/marketing-local-custplace-accelere-sa-croissance-avec-local-profile-et-signe-trois-references-majeures\/","title":{"rendered":"MARKETING LOCAL : CUSTPLACE ACC\u00c9L\u00c8RE SA CROISSANCE AVEC \u00ab LOCAL PROFILE \u00bb ET SIGNE TROIS R\u00c9F\u00c9RENCES MAJEURES"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Face \u00e0 l&rsquo;essor des IA g\u00e9n\u00e9ratives, Custplace acc\u00e9l\u00e8re sa croissance gr\u00e2ce au lancement de sa solution de rupture \u00ab Local Profile \u00bb. Con\u00e7ue pour rendre les donn\u00e9es des points de vente intelligibles par les grands mod\u00e8les de langage, cette innovation a d\u00e9j\u00e0 s\u00e9duit MG Motor, Diag Pr\u00e9cision et Optical Center, qui intensifie son partenariat historique avec Custplace. Ce d\u00e9ploiement strat\u00e9gique permet aux enseignes d\u2019augmenter de 62% leur taux de citation par les IA.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custplace, plateforme fran\u00e7aise de r\u00e9f\u00e9rence pour le pilotage de la r\u00e9putation et du marketing local, annonce une acc\u00e9l\u00e9ration de sa dynamique commerciale. Port\u00e9e par le lancement de sa solution innovante <strong>Local Profile<\/strong>, l&rsquo;entreprise int\u00e8gre simultan\u00e9ment trois acteurs de premier plan : le constructeur automobile <strong>MG Motor<\/strong>, le r\u00e9seau de diagnostiqueurs immobiliers <strong>Diag Pr\u00e9cision<\/strong>, et le leader de l\u2019optique <strong>Optical Center<\/strong>, qui intensifie son engagement historique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette dynamique s&rsquo;inscrit dans une <strong>mutation profonde des usages<\/strong> : aujourd&rsquo;hui, <strong>58 % des consommateurs utilisent des IA g\u00e9n\u00e9ratives<\/strong> pour obtenir des recommandations sur des \u00e9tablissements. Face \u00e0 cette transition, le SEO local traditionnel atteint ses limites. Une \u00e9tude men\u00e9e par Custplace r\u00e9v\u00e8le que dans <strong>41 % des cas<\/strong>, les grands outils d&rsquo;IA <strong>ignorent ou restituent mal<\/strong> le contenu des fiches d&rsquo;\u00e9tablissements classiques. Ce manque d&rsquo;optimisation engendre <strong>jusqu&rsquo;\u00e0 50 % d&rsquo;erreurs<\/strong> sur des donn\u00e9es critiques (horaires, adresses, offres), p\u00e9nalisant l&rsquo;activit\u00e9 des points de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Produire, pour chaque point de vente, des donn\u00e9es lisibles par les IA et \u00e9viter les hallucinations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour pallier ces d\u00e9faillances, Custplace a d\u00e9velopp\u00e9 <strong>Local Profile. <\/strong>Cet outil innovant g\u00e9n\u00e8re, pour chaque point de vente, des informations architectur\u00e9es pour que les outils d\u2019IA les comprennent et les retranscrivent sans erreurs. Pour ce faire, Local Profile int\u00e8gre d\u2019une part les <strong>donn\u00e9es propri\u00e9taire du point de vente,<\/strong> (horaires, offres en cours\u2026) et d\u2019autre part le contenu des <strong>avis clients sur ce point de vente, <\/strong>issu de plus de 100 sources&nbsp; Gr\u00e2ce \u00e0 ce balisage, le contenu valid\u00e9 par Local Profile est cit\u00e9 <strong>2,1 fois plus souvent par les IA<\/strong> que celui des points de vente non \u00e9quip\u00e9s. Et surtout, il ne contient <strong>aucune hallucination ou approximation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un impact business mesurable : +25 % de trafic sur les pages web des magasins<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9ploiement de la solution aupr\u00e8s des premiers partenaires, \u00e0 l&rsquo;image d&rsquo;Optical Center et de MG Motor, d\u00e9montre <strong>l&rsquo;efficacit\u00e9 imm\u00e9diate de cette technologie<\/strong>. Les donn\u00e9es mettent en \u00e9vidence une progression moyenne de <strong>25 % du trafic g\u00e9n\u00e9r\u00e9 sur les pages web <\/strong>des \u00e9tablissements concern\u00e9s. Cette exposition permet aux enseignes de <strong>multiplier par trois leur visibilit\u00e9 sur les moteurs d&rsquo;IA<\/strong> face \u00e0 leurs concurrents directs, ouvrant la voie \u00e0 une <strong>hausse de chiffre d&rsquo;affaires <\/strong>potentiel allant de <strong>6 % \u00e0 20 % selon les secteurs.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Au-del\u00e0 de la visibilit\u00e9, l&rsquo;enjeu pour un r\u00e9seau comme le n\u00f4tre r\u00e9side dans l&rsquo;agilit\u00e9 op\u00e9rationnelle \u00e0 l&rsquo;\u00e8re de la recherche conversationnelle, <\/em>d\u00e9clare <strong>K\u00e9vin Az\u00e9raf, responsable Marketing &amp; Communication d&rsquo;Optical Center<\/strong>. <em>Cette technologie nous permet de garder le contr\u00f4le en temps r\u00e9el sur l&rsquo;image de nos magasins, tout en d\u00e9chargeant nos \u00e9quipes locales de t\u00e2ches techniques complexes. C&rsquo;est une brique strat\u00e9gique pour anticiper les nouveaux comportements d&rsquo;achat de nos clients.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab L&rsquo;\u00e9largissement de notre partenariat avec Optical Center et l&rsquo;arriv\u00e9e simultan\u00e9e de MG Motor et de Diag Pr\u00e9cision valident notre virage strat\u00e9gique \u00bb,<\/em> ajoute <strong>Nicolas Marette, fondateur de Custplace<\/strong>. <em>\u00ab En s\u00e9curisant l&rsquo;exactitude de leurs donn\u00e9es aupr\u00e8s des outils d&rsquo;IA, les enseignes reprennent l\u2019avantage pour transformer les conversations num\u00e9riques en visites concr\u00e8tes en magasin. \u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 l&rsquo;essor des IA g\u00e9n\u00e9ratives, Custplace acc\u00e9l\u00e8re sa croissance gr\u00e2ce au lancement de sa solution de rupture \u00ab Local Profile \u00bb. Con\u00e7ue pour rendre les donn\u00e9es des points de vente intelligibles par les grands mod\u00e8les de langage, cette innovation a d\u00e9j\u00e0 s\u00e9duit MG Motor, Diag Pr\u00e9cision et Optical Center, qui intensifie son partenariat historique [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[186],"class_list":["post-27119","post","type-post","status-publish","format-standard","hentry","category-communique-de-presse","tag-custplace-local-profile"],"acf":{"tldr":"","affichage_hp":false,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING LOCAL : CUSTPLACE ACC\u00c9L\u00c8RE SA CROISSANCE AVEC \u00ab LOCAL PROFILE \u00bb ET SIGNE TROIS R\u00c9F\u00c9RENCES MAJEURES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/marketing-local-custplace-accelere-sa-croissance-avec-local-profile-et-signe-trois-references-majeures\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING LOCAL : CUSTPLACE ACC\u00c9L\u00c8RE SA CROISSANCE AVEC \u00ab LOCAL PROFILE \u00bb ET SIGNE TROIS R\u00c9F\u00c9RENCES MAJEURES\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 l&rsquo;essor des IA g\u00e9n\u00e9ratives, Custplace acc\u00e9l\u00e8re sa croissance gr\u00e2ce au lancement de sa solution de rupture \u00ab Local Profile \u00bb. Con\u00e7ue pour rendre les donn\u00e9es des points de vente intelligibles par les grands mod\u00e8les de langage, cette innovation a d\u00e9j\u00e0 s\u00e9duit MG Motor, Diag Pr\u00e9cision et Optical Center, qui intensifie son partenariat historique [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/marketing-local-custplace-accelere-sa-croissance-avec-local-profile-et-signe-trois-references-majeures\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T10:02:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:02:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2026\/04\/Custplace-bg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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