{"id":370,"date":"2010-12-13T16:02:27","date_gmt":"2010-12-13T15:02:27","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=370"},"modified":"2010-12-13T16:02:27","modified_gmt":"2010-12-13T15:02:27","slug":"adblock-et-lappstore-de-google-chrome-le-nouvel-ennemi-des-marques","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/adblock-et-lappstore-de-google-chrome-le-nouvel-ennemi-des-marques\/","title":{"rendered":"Adblock (et l’appstore de Google Chrome) le nouvel ennemi des Marques ?"},"content":{"rendered":"

Une annonce parue assez inaper\u00e7ue a retenu mon attention : le lancement de la web store de Google Chrome<\/a><\/p>\n

L\u2019id\u00e9e de google est de proposer des applications web au sein de chrome, applications qui deviennent alors accessibles sur la page \u00a0new tab<\/em> via des ic\u00f4nes, ce qui en fait un bureau int\u00e9gr\u00e9 au navigateur.<\/p>\n

<\/object><\/p>\n

Utilisateur de Chrome, j’ai fait un test en prenant l’application la plus populaire actuellement<\/a>. J’ai donc install\u00e9 Adblock qui permet de bloquer les publicit\u00e9s sur le Web : \u00a0je me suis dit sans trop faire attention \u00ab\u00a0c’est la plus populaire, elle doit bloquer les pop up\u00a0\u00bb.<\/p>\n

En continuant mon surf sur mes sites favoris Lemonde.fr, lefigaro.fr et nos propres sites SmartAppli.com \u00a0(qui r\u00e9f\u00e9rencent… toutes les applications) j’ai constat\u00e9 que l’application bloquait toutes les pub avec un efficacit\u00e9 redoutable : plus une banni\u00e8re anim\u00e9e ou distribu\u00e9e par un AdServer ne passent !<\/p>\n

Cette fonctionnalit\u00e9 n’est pas nouvelle car elle existait d\u00e9j\u00e0 sous firefox mais \u00e0 une petite diff\u00e9rence pr\u00e8s : elle est disponible sous forme d’application et non plus de plug-in<\/a><\/p>\n

La distinction peut sembler subtile mais l’usage est fondamentalement diff\u00e9rent :<\/p>\n

– un magasin d’applications a une capacit\u00e9 de diffusion tr\u00e8s importante : c’est d’ailleurs l’objectif d’un store<\/p>\n

– les fonctionnalit\u00e9s de social bookmark et classement donnent un effet exponentielle au t\u00e9l\u00e9chargement d’applications : plus l’application est t\u00e9l\u00e9charg\u00e9e et plus elle est populaire ; plus est populaire et plus elle est t\u00e9l\u00e9charg\u00e9e, etc.<\/p>\n

– la capacit\u00e9 de Google de proposer ses nouvelles fonctionnalit\u00e9s et outils et de les diffuser \u00e0 tr\u00e8s grande \u00e9chelle (Chrome a d\u00e9j\u00e0 pris 6% de PDM sur les navigateurs)<\/p>\n

En faisant une rapide prospective, on peut imaginer que les applications propos\u00e9es par Google bloquent toutes les pub sauf… les nombreuses solutions propri\u00e9taires de Google (Doubleclick pour la pub sur le web, AdMob pour la pub sur le mobile) et tous leurs sites (Youtube, etc.)<\/p>\n

Don’t be evil <\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

Une annonce parue assez inaper\u00e7ue a retenu mon attention : le lancement de la web store de Google Chrome L\u2019id\u00e9e de google est de proposer des applications web au sein de chrome, applications qui deviennent alors accessibles sur la page \u00a0new tab via des ic\u00f4nes, ce qui en fait un bureau int\u00e9gr\u00e9 au navigateur. Utilisateur […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-points-de-vente"],"acf":{"affichage_hp":false,"reporting":false},"yoast_head":"\nAdblock (et l'appstore de Google Chrome) le nouvel ennemi des Marques ?<\/title>\n<meta name=\"description\" content=\"L'Appstore Google Chrome et Adblock pourraient repr\u00e9senter une menace en bloquant la publicit\u00e9 et favorisant les solutions Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/adblock-et-lappstore-de-google-chrome-le-nouvel-ennemi-des-marques\/\" \/>\n<meta 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