{"id":6461,"date":"2021-11-15T15:44:15","date_gmt":"2021-11-15T15:44:15","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=6461"},"modified":"2021-11-15T15:44:15","modified_gmt":"2021-11-15T15:44:15","slug":"revue-de-presse-limpact-des-avis-google-my-business-sur-le-referencement-local","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/revue-de-presse-limpact-des-avis-google-my-business-sur-le-referencement-local\/","title":{"rendered":"[Revue de presse] l&rsquo;impact des avis Google My Business sur le r\u00e9f\u00e9rencement local"},"content":{"rendered":"<p>Depuis la pr\u00e9sentation de notre <a href=\"https:\/\/fr.custplace.com\/business\/livre-blanc\/avis-gmb\/\">\u00e9tude<\/a> sur l&rsquo;impact des avis Google My Business sur le r\u00e9f\u00e9rencement local, plusieurs m\u00e9dias ont publi\u00e9 un article.<\/p>\n<p><\/p>\n<p>En effet, en proposant la premi\u00e8re \u00e9tude jamais r\u00e9alis\u00e9e sur l\u2019importance des avis Google My Business par secteur d\u2019activit\u00e9, ce livre blanc a suscit\u00e9 un grand int\u00e9r\u00eat parmi les journalistes.&nbsp;<\/p>\n<p><\/p>\n<p>Vous trouverez ci-dessous le d\u00e9tail des articles :&nbsp;<\/p>\n<p><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/barometre-etude-2151\/Breves\/sollicitation-avis-clients-favorise-marketing-multilocal-364692.htm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6477\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/sollicitation-avis-clients-favorise-marketing-multilocal-T-300x150.jpg\" alt=\"\" width=\"600\" height=\"300\"><\/a><\/p>\n<h3 style=\"text-align: left;\">La sollicitation d&rsquo;avis clients favorise le marketing multilocal<\/h3>\n<p class=\"chapeau\">Le marketing multilocal cro\u00eet de mani\u00e8re exponentielle depuis le d\u00e9but de l&rsquo;ann\u00e9e 2020 et n\u00e9cessite de mener une strat\u00e9gie d&rsquo;optimisation des fiches Google My Business, selon une \u00e9tude men\u00e9e par le gestionnaire d&rsquo;avis clients Custplace au sein de 11 secteurs d&rsquo;activit\u00e9.<\/p>\n<p><\/p>\n<p>Lire la suite dans <a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/barometre-etude-2151\/Breves\/sollicitation-avis-clients-favorise-marketing-multilocal-364692.htm\">RelationClientMag<\/a><\/p>\n<p><\/p>\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"Ojp7wbpBI3\"><a href=\"https:\/\/data.ladn.eu\/blog\/actualites\/etude-custplace-impact-google-my-business-croissance-entreprises\/\">Les avis Google My Business augmentent de 45% les performances des magasins<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Les avis Google My Business augmentent de 45% les performances des magasins\u00a0\u00bb &#8212; L&#039;ADN Data\" src=\"https:\/\/data.ladn.eu\/blog\/actualites\/etude-custplace-impact-google-my-business-croissance-entreprises\/embed\/#?secret=HscbKdxsxp#?secret=Ojp7wbpBI3\" data-secret=\"Ojp7wbpBI3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>https:\/\/comarketing-news.fr\/etude-limpact-des-avis-google-sur-le-commerce-local\/<\/p>\n<div class=\"row titre\">\n<div class=\"col-12\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h1>&nbsp;<\/h1>\n<h2 class=\"m-0\">&nbsp;<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-12\">\n<div class=\"article-texte article_texte read-more\">\n<h2 class=\"article-keywords\">Etude : Les avis Google My Business augmentent de 45% les performances des magasins<\/h2>\n<p>Custplace, une suite de logiciel servant \u00e0 la collecte, la gestion, l\u2019analyse et la diffusion d&rsquo;avis client, a r\u00e9alis\u00e9, pour la premi\u00e8re fois en France, une \u00e9tude pour quantifier l\u2019impact des avis Google My Business (GMB) sur le r\u00e9f\u00e9rencement local (appels, demande d\u2019itin\u00e9raire, visite de site web etc.), et la mani\u00e8re dont cela joue sur leur croissance et leur chiffre d\u2019affaires<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Lire la suite sur <a href=\"https:\/\/www.esteval.fr\/article.27620.etude-les-avis-google-my-business-augmentent-de-45-pourcents-les-performances-des-magasins\">Esteval&nbsp;<\/a><\/p>\n<p><\/p>\n<h2>Les avis Google My Business augmentent de 45% les performances des magasins<\/h2>\n<p>S\u2019il y a quelques ann\u00e9es, les proches et leurs recommandations d\u2019achats ou de services \u00e9taient la principale source de confiance pour les consommateurs, nous assistons depuis quelques temps \u00e0 un changement de paradigme avec l\u2019av\u00e8nement du digital.&nbsp;<\/p>\n<p><\/p>\n<p>Lire la suite sur <a href=\"https:\/\/zepros.fr\/les-avis-google-my-business-augmentent-de-45-les-performances-des-magasins--101531\">Zepros&nbsp;<\/a><\/p>\n<p><\/p>\n<p>Pour t\u00e9l\u00e9charger l&rsquo;\u00e9tude compl\u00e8te :&nbsp;<\/p>\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"u5Uf6nnTSj\"><a href=\"https:\/\/fr.custplace.com\/business\/livre-blanc\/avis-gmb\/\">Impact des avis Google My Business<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Impact des avis Google My Business\u00a0\u00bb &#8212; Custplace\" src=\"https:\/\/fr.custplace.com\/business\/avis-gmb\/embed\/#?secret=oE7L07nDhA#?secret=u5Uf6nnTSj\" data-secret=\"u5Uf6nnTSj\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n\n<p><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Depuis la pr\u00e9sentation de notre \u00e9tude sur l&rsquo;impact des avis Google My Business sur le r\u00e9f\u00e9rencement local, plusieurs m\u00e9dias ont publi\u00e9 un article. En effet, en proposant la premi\u00e8re \u00e9tude jamais r\u00e9alis\u00e9e sur l\u2019importance des avis Google My Business par secteur d\u2019activit\u00e9, ce livre blanc a suscit\u00e9 un grand int\u00e9r\u00eat parmi les journalistes.&nbsp; Vous trouverez [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6461","post","type-post","status-publish","format-standard","hentry","category-actu-custplace"],"acf":{"affichage_hp":false,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Revue de presse] l&#039;impact des avis Google My Business sur le r\u00e9f\u00e9rencement local<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 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