{"id":7673,"date":"2022-10-31T12:00:00","date_gmt":"2022-10-31T12:00:00","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=7673"},"modified":"2022-10-31T12:00:00","modified_gmt":"2022-10-31T12:00:00","slug":"quel-est-limpact-reel-des-fiches-detablissements-google-sur-le-referencement-local-dun-commerce","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/quel-est-limpact-reel-des-fiches-detablissements-google-sur-le-referencement-local-dun-commerce\/","title":{"rendered":"Quel impact des Fiches Google sur votre r\u00e9f\u00e9rencement local ?"},"content":{"rendered":"\n<p>Il est clair que depuis le changement de nom de <em>Google My Business<\/em>, devenu <em>Google Fiche d\u2019\u00e9tablissement<\/em> (ou <em>Google Business Profile<\/em>, <em>GBP<\/em> en anglais), l\u2019int\u00e9r\u00eat de la plateforme est de plus en plus port\u00e9 sur le r\u00e9f\u00e9rencement local et la recherche mobile.<\/p>\n\n\n\n<p>Le service web du g\u00e9ant <em>Alphabet<\/em> est dot\u00e9e d\u2019outils permettant aux entreprises et aux commerces d\u2019\u00eatre rapidement pr\u00e9sents en ligne \u00e0 travers des fiches descriptives d\u00e9taill\u00e9es. Ces fiches, qui simplifient l\u2019agr\u00e9gation des avis clients, sont g\u00e9n\u00e9ralement accompagn\u00e9es du logo, des photos, des horaires d\u2019ouverture, des coordonn\u00e9es\u2026 <\/p>\n\n\n\n<p>L\u2019objectif \u00e9tant d\u2019offrir un maximum d\u2019informations \u00e0 l\u2019internaute, puisque ces fiches apparaissent dans les r\u00e9sultats de recherche sur <em>Google<\/em> (moteur de recherche) et sur <em>Google Maps<\/em> (service de g\u00e9olocalisation).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019importance du SEO Local<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/guide-custplace-02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Les \u00e9tudes men\u00e9es par <em>Google<\/em> indiquent clairement que pr\u00e8s de la moiti\u00e9 des recherches auraient une dimension locale, et que la majorit\u00e9 porterait sur des commerces de proximit\u00e9. Une <em>Fiche d\u2019Etablissement Google<\/em> permet d\u2019identifier d&rsquo;un simple coup d&rsquo;oeil un \u00e9tablissement par son nom, son adresse, sa g\u00e9olocalisation, son num\u00e9ro de t\u00e9l\u00e9phone, sa cat\u00e9gorie et son site web, avec la possibilit\u00e9 d\u2019en d\u00e9crire les activit\u00e9s de mani\u00e8re exhaustive, d\u2019en sp\u00e9cifier les horaires d\u2019ouverture et les jours de fermeture, et m\u00eame de partager les produits et les services propos\u00e9s.<\/p>\n\n\n\n<p>Ce qui est d&rsquo;une importance capitale puisqu&rsquo;il faut garder \u00e0 l\u2019esprit que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>46% des recherches <em>Google<\/em><\/strong> concernent des informations locales ;<\/li>\n\n\n\n<li><strong>88% des recherches sur mobile<\/strong> d\u2019un business local aboutissent \u00e0 un appel ou \u00e0 une visite dans les 24 heures qui suivent ;<\/li>\n\n\n\n<li><strong>78% des recherches sur mobile<\/strong> concernant un commerce local aboutissent \u00e0 un achat ;<\/li>\n\n\n\n<li><strong>Les recherches de type \u201c\u00e0 proximit\u00e9\u201d<\/strong> ont augment\u00e9 entre 2019 et 2021 de 900%.<\/li>\n<\/ul>\n\n\n\n<p><em>GBP<\/em> est donc un outil incontournable pour profiter pleinement des opportunit\u00e9s offertes par le r\u00e9f\u00e9rencement local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les bonnes pratiques \u00e0 adopter<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/guide-custplace-03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>L\u2019importance des <em>Fiches d\u2019Etablissements Google<\/em> ne fait plus aucun doute, mais comment optimiser l\u2019utilisation de la plateforme et r\u00e9aliser les meilleurs r\u00e9sultats possibles ?<\/p>\n\n\n\n<p>Custplace propose en t\u00e9l\u00e9chargement un guide pr\u00e9cis, d\u00e9taill\u00e9 et ludique pour accompagner les g\u00e9rants de commerces et les marqueteurs dans la gestion efficace des avis clients et de leur e-r\u00e9putation. Le document liste une panoplie d\u2019outils et de techniques qui comblent les lacunes de GBP, dans un ton original et l\u00e9ger.<\/p>\n\n\n\n<p>Afin d\u2019exploiter a maxima la puissance des <em>Fiches d\u2019Etablissements<\/em> de <em>Google<\/em>, il est conseill\u00e9 de suivre certaines consignes, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Essayer de bien comprendre son environnement<\/li>\n\n\n\n<li>Identifier les attentes en local<\/li>\n\n\n\n<li>Adopter une approche globale<\/li>\n\n\n\n<li>G\u00e9rer la minorit\u00e9 bruyante<\/li>\n<\/ul>\n\n\n\n<p>La finalit\u00e9 \u00e9tant d\u2019int\u00e9grer la plateforme au sein d\u2019une strat\u00e9gie d\u2019e-r\u00e9putation transversale. <em>GBP<\/em> ne doit pas \u00eatre utilis\u00e9 comme le seul m\u00e9dium faisant le lien entre business et consommateurs, mais doit \u00eatre int\u00e9gr\u00e9 dans toute approche centralis\u00e9e de diffusion et de mod\u00e9ration multiplateforme d\u2019avis clients.<\/p>\n\n\n\n<p>Pour plus d&rsquo;informations et de d\u00e9tails, voici le lien de t\u00e9l\u00e9chargement : <a href=\"https:\/\/fr.custplace.com\/business\/livre-blanc\/guide-collecte-et-gestion-des-avis-gbp\/\" target=\"_blank\" rel=\"noopener\">Guide de la collecte et de la gestion des avis Google Business Profile<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il est clair que depuis le changement de nom de Google My Business, devenu Google Fiche d\u2019\u00e9tablissement (ou Google Business Profile, GBP en anglais), l\u2019int\u00e9r\u00eat de la plateforme est de plus en plus port\u00e9 sur le r\u00e9f\u00e9rencement local et la recherche mobile. Le service web du g\u00e9ant Alphabet est dot\u00e9e d\u2019outils permettant aux entreprises et [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-7673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-custplace"],"acf":{"affichage_hp":false,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel impact des Fiches Google sur votre r\u00e9f\u00e9rencement local ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;impact des Fiches Google sur le r\u00e9f\u00e9rencement local et comment optimiser leur utilisation pour booster votre visibilit\u00e9 et attirer des clients\" 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