{"id":9364,"date":"2023-02-22T17:19:57","date_gmt":"2023-02-22T17:19:57","guid":{"rendered":"https:\/\/fr.custplace.com\/business\/?p=9364"},"modified":"2023-02-22T17:19:57","modified_gmt":"2023-02-22T17:19:57","slug":"changement-explosif-des-avis-google-business-profile-cela-se-confirme","status":"publish","type":"post","link":"https:\/\/fr.custplace.com\/business\/changement-explosif-des-avis-google-business-profile-cela-se-confirme\/","title":{"rendered":"Changement explosif des avis Google Business Profile : cela se confirme !"},"content":{"rendered":"\n<p>Nous avons \u00e9voqu\u00e9 r\u00e9cemment les changements potentiellement important que pourrait avoir l&rsquo;affichage des avis des fiches Google Etablissement en raison de l&rsquo;application de la loi europ\u00e9enne Digital Market Act : <a href=\"https:\/\/fr.custplace.com\/business\/resume-webinaire-changements-explosifs-chez-gmb-quel-impact-pour-le-seo-local-en-2023\/\" data-abc=\"true\">voir notre webinaire<\/a> ainsi que notre article \u00ab\u00a0<a href=\"https:\/\/fr.custplace.com\/business\/diversifier-sources-avis-en-ligne\/\" data-abc=\"true\">6 probl\u00e8mes pos\u00e9s par l\u2019affichage des avis Google<\/a>\u00ab\u00a0.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>En effet, certains experts digitaux ont fait quelques hypoth\u00e8ses, allant jusqu&rsquo;\u00e0 la suppression pure et simple de l&rsquo;affichage des avis Google Business Profile et son remplacement par les avis g\u00e9r\u00e9s directement pour les marques (lire l&rsquo;article du JDN \u00ab\u00a0<a href=\"https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1517005-mars-2024-r-i-p-google-my-business\/\">Mars 2024&nbsp;ou la fin du positionnement dominant de Google My Business<\/a>\u00ab\u00a0) <\/p>\n\n\n\n<p>Ce changement explosif &#8211; car il remettrait en question la strat\u00e9gie 100% avis Google de nombreuses enseignes &#8211; a pris une tournure beaucoup plus concr\u00e8te avec l&rsquo;observation d&rsquo;un de nos clients sur ses fiches Google : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/Avis-Google-2023-1-721x1024.png\" alt=\"\" class=\"wp-image-9377\"\/><figcaption class=\"wp-element-caption\">Test Google d&rsquo;affichage d&rsquo;une fiche d&rsquo;Etablissement sans les avis<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Entre ces 2 exemples de fiche Google de l&rsquo;enseigne Optical Center, nous pouvons constater la suppression de la note Google sur l&rsquo;\u00e9cran de droite (\u00ab\u00a0Test r\u00e9el de Google\u00a0\u00bb) et l&rsquo;unique affichage de la source d&rsquo;avis propri\u00e9taire de ce magasin (avis Custplace authentifi\u00e9s NF et multidiffus\u00e9s sur le store locator, PagesJaunes et la page d&rsquo;\u00e9valuaton)  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Il ne s&rsquo;agit donc plus de supposition mais de tests grandeurs nature que Google a effectu\u00e9 pendant 2 jours environs sur l&rsquo;ensemble du r\u00e9seau de 700 magasins dans 7 pays.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Les quelques experts SEO que nous avons consult\u00e9s nous ont bien confirm\u00e9 que ces types de tests pr\u00e9figurent assez souvent des \u00e9volutions \u00e0 venir de Google&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Quel que soit les futures orientations prises, plus que jamais, les r\u00e9seaux avec points de ventes doivent se poser la question de leur strat\u00e9gie d&rsquo;e-reputation et de la propri\u00e9t\u00e9 de leurs avis clients ! (<a href=\"https:\/\/fr.custplace.com\/business\/referencement-local\/\">D\u00e9couvrir le partenariat exclusif de diffusion des avis Google avec Custplace<\/a>)<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>En effet, certains experts digitaux ont fait quelques hypoth\u00e8ses, allant jusqu&rsquo;\u00e0 la suppression pure et simple de l&rsquo;affichage des avis Google Business Profile et son remplacement par les avis g\u00e9r\u00e9s directement pour les marques (lire l&rsquo;article du JDN \u00ab\u00a0Mars 2024&nbsp;ou la fin du positionnement dominant de Google My Business\u00ab\u00a0) Ce changement explosif &#8211; car il [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-9364","post","type-post","status-publish","format-standard","hentry","category-actu-custplace"],"acf":{"affichage_hp":false,"reporting":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changement explosif des avis Google Business Profile : cela se confirme !<\/title>\n<meta name=\"description\" content=\"Les changements des avis Google Business Profile, test\u00e9s par Google, pourraient bouleverser les strat\u00e9gies d&#039;e-r\u00e9putation des marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.custplace.com\/business\/changement-explosif-des-avis-google-business-profile-cela-se-confirme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changement explosif des avis Google Business Profile : cela se confirme !\" \/>\n<meta property=\"og:description\" content=\"Les changements des avis Google Business Profile, test\u00e9s par Google, pourraient bouleverser les strat\u00e9gies d&#039;e-r\u00e9putation des marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fr.custplace.com\/business\/changement-explosif-des-avis-google-business-profile-cela-se-confirme\/\" \/>\n<meta property=\"og:site_name\" content=\"Custplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/custplace\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-22T17:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fr.custplace.com\/business\/wp-content\/uploads\/2025\/09\/Avis-Google-2023-1-721x1024.png\" \/>\n<meta name=\"author\" content=\"Nicolas Marette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@custplace\" \/>\n<meta name=\"twitter:site\" content=\"@custplace\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Marette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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